The CPG Guys are joined in this episode by Toby Espinosa, Vice President of Ads at DoorDash, one of the world's leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and provides people with fast and flexible ways to earn. Since its founding in 2013, DoorDash has expanded to over 30 countries, using technology and logistics to shape the future of commerce. Through its Marketplace and its Commerce Platform, DoorDash is driving economic vitality in the regions it serves worldwide.
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Toby answers these questions:
- Can you walk us through your role at DoorDash Ads and how the organization fits within the broader DoorDash ecosystem?
- What unique value does DoorDash bring to the retail media landscape, especially compared to traditional players like retailers or streaming platforms?
- What makes advertising within the food delivery sector different from other consumer industries? What types of CPG brands are seeing the most success on DoorDash Ads—and why?
- Can you share a campaign, partnership, or examples that demonstrate what "great" looks like on DoorDash Ads? Basically, what is best in class?
- How is DoorDash doing things differently, and how do advertisers view us as an additional opportunity compared to what other RMNs are already offering?
- What does working with DoorDash ads entail - aka the customer experience?
- What key performance indicators (KPIs) do you consider most critical when evaluating ad success at DoorDash? Can you share some examples of how data insights have directly influenced campaign adjustments?
- What advice would you offer to brands, particularly in the consumer packaged goods sector, seeking to harness digital advertising for growth?
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