SECAUCUS, N.J. — The Vitamin Shoppe continues to build out its leadership team with the announcement today of two executive appointments: Monika Grabania, as vice president for digital marketing, and Erica Evans as vice president for inventory planning. Evans is already on the job and Grabania assumes her new role today, according to CEO Sharon Leite.
"These appointments represent a dynamic next step for The Vitamin Shoppe as we continue building out a high-performance organization aligned with our bold growth ambitions," Leite said in a press release. "Monika and Erica each bring deep experience at world-class brands and exceptional executional capabilities in their areas of expertise. Their leadership will be instrumental as we elevate the customer experience, hone our digital capabilities, and strengthen our operational excellence to fuel this next phase of our evolution and expansion.”
Leite returned as CEO earlier this year as part of The Vitamin Shoppe’s acquisition by a pair of private equity firms. Leite, who previously served as chief executive from 2018 to early 2023, expressed enthusiasm for the opportunity to build “a world-class health and wellness platform." Early moves included key leadership appointments: Mike Forbes was brought on as executive vice president, chief strategy officer, and Kate Vukelich was named executive vice president, chief people officer.
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Grabania will oversee The Vitamin Shoppe's digital marketing initiatives to deepen customer engagement, strengthen loyalty, and expand the brand's reach across all digital channels.
She brings more than 20 years of leadership experience across global beauty, retail, and consumer brands, according to the press release. Grabania most recently served as dead of digital transformation, media and e-commerce for Flora Food Group North America, a unit of KKR Private Equity. In that role, she built the company's digital infrastructure, launched its e-commerce and CRM capabilities, and drove a 13-times increase in e-commerce sales in under four years, including a major acceleration of digital marketplaces.
Grabania's prior experience includes serving as vice president, omni-media and data strategy at L'Oréal USA; senior director, brand marketing and media strategy at A&E Television Networks; and senior partner, group director at Mindshare/Unilever.
Grabania holds an MBA in marketing and business management from Silesian Polytechnic University in Poland and serves as a mentor for the digital up-skilling and advancement of women in business.
Evans comes to The Vitamin Shoppe to lead enterprise-wide inventory planning, forecasting, and allocation to ensure optimal product availability, channel efficiency, and sales productivity across the company.
She has more than 20 years of leadership experience in merchandising and inventory roles across retail channels, including direct-to-consumer, subscription services, marketplaces, and brick-and-mortar.
Evans previously served as vice president of merchandise planning, allocation and inventory management at GNC, and as managing director of Praia Beauty Group. She also spent 13 years in senior merchandising and planning roles at HSN, including vice president of merchandising across its beauty, apparel, fitness, and wellness divisions.
