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The Vitamin Shoppe names Kate Vukelich Chief People Officer

Vukelich brings over twenty years of leadership experience in HR, retail operations, and organizational transformation at major brands.

SECAUCUS, NJ —The Vitamin Shoppe has appointed retail veteran Kate Vukelich as executive vice president and chief people officer, effective October 20. She will oversee all aspects of human resources strategy and operations, including talent acquisition, culture, and associate engagement across the retailer’s stores, distribution centers, and corporate offices.

Vukelich brings over twenty years of leadership experience in HR, retail operations, and organizational transformation at major brands like Everlane and Walmart. Most recently, she served as the chief revenue officer and chief people officer at Everlane, where she led a cultural and operational transformation that helped steer the company toward profitability. Her role there expanded to include stores, customer experience, international markets, e-commerce, and marketing.

During her 12-year tenure at Walmart, Vukelich held senior leadership roles in both the U.S. and abroad, including vice president of eCommerce supply chain people, head of strategy and HR for Walmart Neighborhood Markets, and regional general manager for 150 West Coast stores. She also served as chief of staff and HR integration executive at Massmart, Walmart’s South African subsidiary.

“Kate is an exceptional leader who brings a rare combination of deep HR expertise and proven success in retail operations and P&L management,” said Sharon Leite, chief executive officer of The Vitamin Shoppe. “As we enter a new phase of growth and transformation, Kate will be a true strategic partner in shaping a people-first culture that fuels innovation, engagement, and performance.”

Vukelich said she looks forward to supporting The Vitamin Shoppe’s transformation and growth plan. “This is a purpose-driven organization powered by passionate teams and a bold vision for the future,” she said. “I’m eager to help unlock the incredible potential of our people and foster a world-class workplace culture.”

Vukelich earned her bachelor’s degree in business from the University of Minnesota’s Curtis L. Carlson School of Management.

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