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ORLANDO, Fla. — U.S. meat sales soared to an all-time high of $104.6 billion in 2024, fueled by a 2.3% increase in volume and continued consumer enthusiasm for protein-rich diets, according to the 20th annual Power of Meat report released today at the Annual Meat Conference.
Despite inflationary pressures and shifting grocery habits, meat remains the largest fresh department in grocery, as Americans continue to prioritize meat in their weekly shopping. Nearly all U.S. households—98%—purchased meat in 2024, and the average shopper bought meat more than once per week, according to research firm Circana.
“Shoppers are including meat in 90% of home-cooked dinners,” said Rick Stein, Vice President of Fresh Foods at FMI—The Food Industry Association. “As the definition of value evolves to include quality, convenience, and experience, consumers are looking for everything from quick-prep options to new ground meat formats that suit their lifestyle.”
Protein continues to play a central role in consumer food choices, with 90% of Americans rating protein intake as very or somewhat important. Animal proteins dominated the list of preferred sources: 83% of consumers viewed eggs as rich in protein, followed by chicken (82%) and beef (76%).
The data also reflect a growing demand for meals that offer comfort, speed, and variety. On average, Americans shop for meat 54 times a year and spend $16.12 per trip, according to Circana.
Julie Anna Potts, President and CEO of the Meat Institute, emphasized the broader impact of strong meat demand. “With most Americans so confident in meat as a nutrient powerhouse, it’s no surprise people are buying more than ever,” she said. “Our members are committed to delivering the meat Americans rely on—while supporting the farm economy now and into the future.”
The Power of Meat study was conducted by 210 Analytics on behalf of FMI and the Meat Foundation, with sponsorship from CRYOVAC® Brand Food Packaging. The sales and shopping behavior data reflect the 52 weeks ending December 29, 2024.
As the meat industry marks two decades of consumer insights through this annual report, the message from shoppers is clear: meat remains central to the American plate—and shows no signs of slowing down.
