WASHINGTON – U.S. News & World Report, the global authority in health care rankings and consumer advice, on Tuesday published the fourth annual Best OTC Medicine & Health Products. The latest edition of the rankings features 128 categories, with 11 new over-the-counter product categories added this year.
The brands with the most No. 1 products this year are Nature Made (12), CeraVe (6) and La Roche-Posay (4); the companies with the most No. 1 products are Haleon, followed by Pharmavite, Kenvue, L'Oreal and Prestige Consumer Healthcare.
“With thousands of options available over the counter, choosing the right product in the pharmacy aisle can be a daunting task,” said Shanley Chien, senior editor of health at U.S. News. “U.S. News aims to provide clarity for everyday health decisions, and these rankings simplify that process by highlighting the brands that health care professionals actually recommend to their patients.”
In a continued partnership with global market research firm The Harris Poll, U.S. News surveyed 357 pharmacists and 129 dermatologists practicing in the United States in March 2026. The over-the-counter brands evaluated ranged from specialized supplements to skincare, and trending health categories such as menopause supplements, collagen peptides and digestive enzymes.
Navigating the Pharmacy Aisle
“As wellness routines become increasingly personalized, the sheer volume of choices on pharmacy shelves can feel overwhelming. Our goal is to bridge the gap between clinical expertise and consumer needs, helping Americans navigate their options with confidence," Chien said.
To determine the rankings, the panel of pharmacists and dermatologists were randomly assigned categories and were then asked to rank the three brands in each category that they were most likely to recommend to consumers. U.S. News awarded the designations of Best OTC Medicine & Health Products only to those brands that satisfy U.S. News’ statistical assessment of performance on the survey.
“Our rankings are built upon the professional perspectives of pharmacists and dermatologists who engage with patients every day. By capturing their collective recommendations, we offer an expert-backed selection of brands that clinicians often turn to when guiding their own patients' health decisions,” he concluded.
Some popular product category winners evaluated by pharmacists among the latest rankings edition, ranked No. 1, include:
● Allergy Nasal Sprays: Flonase
● Bug Repellent Sprays: Off!
● Children’s Cough Medicines: Children's Delsym
● Children’s Multivitamins: Flintstones
● Collagen Peptides: Vital Proteins
● Digestive Enzymes: Nature's Bounty
● Electrolyte Powders: Pedialyte
● Magnesium Supplements: Mag-Ox
● Menopause Supplements: Estroven
● Multivitamins for Men: Centrum
● Multivitamins for Women: One A Day
● Natural Sleep Aids: Unisom
● Oral Allergy Medicines (Antihistamines): Zyrtec
● Probiotic Supplements: Culturelle
Some popular product category winners evaluated by dermatologists among the latest rankings edition, ranked No. 1, include:
● Acne Treatments: Differin
● Anti-Dandruff Shampoos: Head & Shoulders
● Eczema Treatments: CeraVe
● Face Moisturizers: CeraVe
● Face Washes and Cleansers for Sensitive Skin: CeraVe
● Hair Growth Serums and Oils: Nutrafol
● Hair Regrowth Treatments (Medicated): Rogaine
● Lip Balms: Aquaphor
● Moisturizers with SPF: CeraVe
● Retinol Creams and Serums: La Roche-Posay
● Scar Creams and Treatments: Mederma
● Sunscreen for Body: Neutrogena
● Sunscreen for Face: La Roche-Posay
● Vitamin C Serums: La Roche-Posay
● Wrinkle Creams: La Roche-Posay
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