OXFORD, Md. — In an era of overstimulated skincare routines and disposable beauty tools, VIC Cotton Company is offering a return to restraint. The heritage-inspired brand announces the relaunch of the VIC™ Exfoliating Cloth, an artisan-crafted cleansing essential made in the Netherlands from 100% organic cotton, designed to elevate one of beauty’s most fundamental acts: washing the skin.
Rooted in post-war European textile craftsmanship, VIC traces its origins to a textile mill once renowned for producing medical-grade cotton gauze. That expertise lives on in a distinctive weave—durable yet gentle—that delivers refined daily exfoliation without irritation, while resisting buildup and drying quickly between uses.
“VIC isn’t about adding more steps,” says founder Ted Peterson. “It’s about making one step better. A cloth that feels considered, lasts for years, and becomes part of a ritual your skin recognizes.”
Unlike synthetic alternatives, the VIC Exfoliating Cloth is made solely from natural cotton fibers, allowing it to breathe, absorb, and retain its texture with repeated use. The result is a multi-purpose beauty essential suited for face and body cleansing, removing masks and treatments, or pairing seamlessly with oils and cleansers—all without plastic, coatings, or gimmicks.
Priced at $20, the cloth reflects VIC’s philosophy of quiet luxury: understated, purposeful, and built to endure. Machine washable and endlessly reusable, it speaks to a growing consumer desire for sustainable beauty tools that prioritize longevity over novelty.
At the heart of the brand is a deeply personal mission. VIC’s Ida Impact Fund, created in memory of Peterson’s daughter, supports leukemia and blood cancer research through annual donations. The initiative underscores the company’s belief that impact doesn’t have to be loud to be meaningful.
“This isn’t a reinvention of skincare,” Peterson adds. “It’s a rediscovery—of materials, of care, of simplicity done well.”
The VIC Exfoliating Cloth is available now at viccloth.com, marking a modern return of a timeless European beauty essential—crafted with intention, and designed to last.
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