BENTONVILLE, Ark. — SCAN Health Plan and Walmart SCAN Group and Walmart have announced a strategic collaboration to launch a co-branded Medicare Advantage plan in two states, expanding access to a projected two million Medicare beneficiaries.
The partnership will integrate the Medicare Advantage offering with Walmart’s health and wellness ecosystem, leveraging the retailer’s broad portfolio of services and technology capabilities. Pending regulatory approval, benefits may include pharmacy services, vision care, food assistance programs and over-the-counter (OTC) offerings. The organizations said the goal is to create a more seamless health care experience that supports older adults both in and beyond traditional clinical settings.
A key component of the collaboration is Walmart’s Everyday Health Signals, an AI-powered platform designed to deliver personalized nutrition and wellness guidance. The platform allows users to set wellness goals and receive customized recommendations, including nutrition insights and food suggestions based on their goals and shopping preferences.
SCAN and Walmart plan to incorporate these capabilities into member coaching and wellness programs, helping beneficiaries turn personalized health insights into practical decisions during everyday shopping trips. The organizations said the approach is intended to support healthier lifestyles by making nutrition and wellness guidance more accessible and actionable.
As part of the collaboration, SCAN and Walmart will connect the co-branded Medicare Advantage offering more closely with Walmart’s broad range of health and wellness products and services and its technology capabilities. Offerings may include, pending regulatory review and approval, pharmacy and vision services, food and over-the-counter (OTC) benefits. Together, the organizations aim to create a more connected experience that helps older adults navigate their health and wellness needs both inside and outside the doctor’s office.
SCAN and Walmart plan to make these capabilities available to participating members as part of broader coaching and wellness support, helping members turn personalized nutrition insights into action as they make everyday shopping decisions about what to put on their tables.
“At SCAN, we believe healthcare is better when it is personalized to the individual, and when members choose to opt in, data can help us deliver a more relevant experience tailored to their needs,” said Zack Myers, national general manager of SCAN Health Plan. “By combining Walmart’s technology capabilities and consumer retail expertise with SCAN’s Medicare product experience, we have an opportunity to develop products that translate those insights into meaningful support that helps members make more informed choices about their health and well-being.”
“Walmart has been helping customers navigate Medicare choices for more than a decade,” said Dr. Pravene Nath, group director for consumer health and data solutions at Walmart U.S. “What makes this collaboration unique is Walmart’s role in customers’ everyday lives. Because customers regularly turn to Walmart for groceries and other everyday essentials, we have an opportunity for those who choose to participate, to use insights from their shopping experiences to make nutrition guidance more relevant and actionable. Combined with Walmart’s breadth across food, pharmacy, vision and other health and wellness services, and SCAN’s deep Medicare expertise, we can create a more connected experience that helps older adults take action on their health goals as part of their everyday routines.”
The collaboration brings together SCAN’s nearly five decades of experience serving older adults with Walmart’s longstanding experience helping customers navigate Medicare coverage, including more than a decade of in-store insurance support and Walmart Insurance Services, which launched in 2020 as Walmart’s licensed insurance agency. Together, SCAN and Walmart aim to create a more connected Medicare Advantage experience that supports members across their everyday health and wellness needs.
