BENTONVILLE, Ark. — The holidays should be about making memories, not stretching budgets. To help customers celebrate more and stress less, Walmart is launching three major holiday shopping events from Nov. 12 through Dec. 2, featuring deals on gifts, seasonal favorites and everyday essentials, alongside a new holiday marketing campaign.
The timing comes as shoppers look for ways to manage rising holiday costs. Walmart research found that 60% of consumers say the price of gifts and holiday purchases affects how they feel about the season, while 70% say lower prices would make holiday shopping easier. Whether customers are checking off gift lists, preparing to host family and friends, or stocking up on everyday necessities, Walmart is offering more ways to save throughout the holiday season.
“This season, we're bringing customers and members incredible savings across three major shopping events, along with the brands they love, exciting new discoveries and easier ways to shop, and even a few ‘who knew’ moments along the way,” said Julie Barber, chief merchandising officer, Walmart U.S. “It's all about helping our customers save more, discover more and make more room for what matters.”
Walmart Deals are Back with More Ways to Save.
Customers will have three opportunities to shop incredible savings on thousands of items across top brands, trending gifts and holiday must-haves. And this year, Walmart+ members have even more chances to get a head start on the savings with early access to some of the most sought-after toys and gifts of the season!
- November 12 - 15: Early Black Friday Deals on Walmart.com beginning at 12:01 a.m. ET and in stores at 6 am local time.
- Walmart+ early access to hot Deal drops also begins at 12:01 a.m. ET on November 12. Any remaining hot Deal drop items will open to all customers at 12:01 a.m. ET on November 13.
- November 23–29: Black Friday begins at 12:01 a.m. ET on Walmart.com and in stores at 6 am local time.
- Walmart+ early access to hot Deal drops also begins at 12:01 a.m. ET on November 23. Any remaining hot Deal drop items will open to all customers at 12:01 a.m. ET on November 24.
- November 30 - December 2: Cyber Monday only on Walmart.com beginning at 12:01 a.m. ET.
There’s something for every kind of holiday list. Customers can explore thousands of gifts under $20, discover the season’s most-wanted toys and find elevated fashion, beauty and home favorites at Walmart prices. Walmart’s Top Toys list also makes gift hunting easier, with 25 toys on this year’s list priced under $25. Whether it’s a thoughtful surprise, a new holiday outfit or the finishing touches for a gathering, customers can find inspiration and value in one place.
More Reasons to Love Walmart+ This Holiday
This year, there's even more to love about membership. Just in time for the holidays, customers can now get both Walmart+ and Sam's Club Plus together for just $120 a year1 - bringing together more ways to save time and money on the things that matter most, from 2% Sam’s Cash® back2 on everyday essentials to free delivery3 on holiday gifts - and even streaming4 a holiday favorite on movie night. It's twice the membership, with more opportunities to make the most of every moment throughout the season.
During both the Early Black Friday and Black Friday events at Walmart, select online-only Deals will be reserved exclusively for Walmart+ members for the first 24 hours, while supplies last, giving members an early opportunity to score incredible savings on holiday gifts.
A Holiday Classic Gets a Walmart Twist
Beyond incredible savings, Walmart is giving customers plenty of reasons to be surprised by what they discover this holiday season. Bringing that spirit to life is “A Who Knew Carol,” Walmart's new holiday campaign inspired by the classic holiday film, “The Muppet Christmas Carol.”
The campaign brings together an iconic ensemble of Muppets, including Kermit the Frog, Miss Piggy, The Great Gonzo, Rizzo the Rat and Pepé the King Prawn, alongside Walton Goggins as Ebenezer Scrooge and Stephanie Beatriz as Scrooge's niece. Together, they bring a fresh twist to the holiday classic, showing that even the biggest humbug can be delightfully surprised by Walmart's exciting gifts, favorite brands and incredible value.
“‘A Who Knew Carol’ brings Walmart’s holiday campaign to life in a way that's playful, memorable and full of unexpected surprises all season long," said William White, chief marketing officer. “By pairing the enduring charm of The Muppets with Walton Goggins’ humor, we’re showing that Walmart can surprise customers with the brands, gifts, deals and convenience they need to make the season even more joyful.”
The campaign kicks off with “A Who Knew Carol” followed by a series of videos and social content throughout the holiday season bringing Walmart’s holiday assortment to life – from must-have gifts and exciting finds to quality that makes shoppers stop and say, “Who Knew?”
It's one more way Walmart is helping customers discover more to love, spend less and make more room for what matters this holiday season.
