BENTONVILLE, Ark. — Walmart believes that we are now in the era of "Adaptive Retail" where success depends on bringing shopping to the customer in exactly the way they want and need. The retailer argues that this new form of retailing goes beyond just blending the best of online and offline retailing. It requires that retailers offer consumer experiences based on an understanding of the deeper context behind the purchase while addressing the unique habits and preferences of each customer.
Walmart says a new era of 'Adaptive Retail' is here
Walmart commissioned Morning Consult to conduct a survey of more than 2,200 U.S. shoppers.

Latest


Target and kate spade new york launch "Joyful" collection
"This partnership brings together kate spade’s signature style with Target’s legacy of making the best design accessible to all.”

Walmart enhances online shopping with Eko’s AI
Walmart first partnered with Eko six years ago and has since seen significant improvements in customer engagement and sales.
RILA issues statement on possible tariff announcement
“Families want the Trump administration to focus its mandate on policies that lower costs and already have a proven track record to unlock investment and growth.”