Walmart says a new era of 'Adaptive Retail' is here

BENTONVILLE, Ark. — Walmart believes that we are now in the era of "Adaptive Retail" where success depends on bringing shopping to the customer in exactly the way they want and need. The retailer argues that this new form of retailing goes beyond just blending the best of online and offline retailing. It requires that retailers offer consumer experiences based on an understanding of the deeper context behind the purchase while addressing the unique habits and preferences of each customer.