SAN FRANCISCO — Wizard Wellness, the science-backed, drug-free allergy brand transforming nasal care through microbiome science, has announced a major national retail expansion, securing placement in approximately 1,700 Walmart stores and 1,400 CVS locations. The move brings the brand’s total retail footprint to more than 3,100 stores nationwide.
The rapid expansion is notable for a company of its age. After launching direct-to-consumer in early 2026, Wizard Wellness entered mass retail within six months and earned endcap placement in approximately 1,500 Walmart stores, coveted shelf space typically reserved for well-established consumer packaged goods brands.
The expansion comes as Wizard's direct-to-consumer subscription base has grown 17x since launch, with July 2026 marking the brand's largest customer acquisition month to date - nearly triple the prior month and more than any month since launch - and its largest revenue month to date, reflecting accelerating consumer adoption of the brand's Nasalbiome-powered daily wellness protocol.
The brand was founded in August 2023 by Lorne Lucree, a 20-year beauty and consumer product development veteran whose prior work includes roles at Procter & Gamble, L'Oréal and Estée Lauder, Unilever Prestige and the creation of On 'Til Dawn Setting Spray, the number one selling makeup product in the United States. Wizard Wellness is backed by True Beauty Ventures (Vacation SPF, K18), G9 Ventures (bobbie, AG1), The Venture Collective (Wonderbelly, Mimikai) and Able Partners (gruns, OURA Ring).
The expansion marks the first time nasal microbiome technology has been made broadly available at mass retail. While microbiome science has reshaped skincare, gut health and oral care over the past two decades, the nasal category remained untouched by it until Wizard Wellness defined nasal wellness as a category of its own.
The retail appetite reflects a gap in what consumers can currently buy. Roughly 40% of U.S. households report dealing with seasonal allergies, the top reported household health concern according to NIQ, yet only 7% say they are very satisfied with the products available to them, according to a 2025 Wizard Wellness survey of 596 U.S. consumers.
"Beauty taught us that people will not use something twice if it doesn’t feel good," said Lorne Lucree, Founder and CEO of Wizard Wellness. "The nose has never been held to that standard. Microbiome science came for the gut, then the skin, then the mouth, and stopped at the nose. We approached nasal wellness the way you would approach skincare, because that’s what it should have been all along. It didn't exist as a category before we built it. Walmart and CVS putting it on shelf at this scale, six months in, says consumers were waiting for it."
Lucree credited both retailers with making the scale possible.
"Walmart championed us early, and they gave us the kind of placement most brands wait years for," he said. "For a six-month-old company, the guidance and support we got from that team is what made a launch this size feel achievable rather than terrifying. They made a real bet on their customer getting something new."
"CVS came to the science first," Lucree added. "They asked hard questions about the microbiome research, and once they saw it, they moved. Both retailers took a chance on a brand our size, and neither of them had to."
Wizard Wellness products are formulated with proprietary Nasalbiome™ Technology, a system combining pre- and probiotics, skincare-grade hydrators, antioxidants and biotech-derived ingredients developed to support the nasal barrier and its microbiome. The company holds four patents and has completed five consumer studies, a consumer clinical study supervised by board-certified otolaryngologists, and a first-of-its-kind IRB-reviewed clinical study in the nasal microbiome category.
Now Available at Walmart and CVS
- Daily Probiotic Nasal Spray in Arctic Vanilla: An ultra-fine, non-medicated micro-mist formulated with quercetin to hydrate and support the nasal barrier.
- Happy Nose Inhaler Stick in Glacial Mint: A non-medicated inhaler stick made with a blend of essential oils for an on-the-go sensory experience.
- Multi-Benefit Probiotic Oral Strips in Strawberry: Fast-dissolving strips formulated to support histamine balance, mental clarity and reduce allergy-related facial puffiness.
Now Available at Walmart
- Daily Probiotic Nasal Spray in Botanical Breeze: An ultra-fine, non-medicated micro-mist formulated with quercetin to hydrate and support the nasal barrier.
- Sinus Rinse in Free + Clear: A pre-mixed and preserved nasal rinse solution elevated with postbiotics to immediately cleanse and refresh - no mixing or boiling water required.
Where to Find It
Wizard Wellness is available at approximately 1,700 Walmart stores and Walmart.com, and at approximately 1,400 CVS locations and CVS.com, in addition to Amazon and WizardWellness.com. A full store locator is available at wizardwellness.com/pages/where-to-buy.
