Circana: Retailers and CPG companies face a more fragile consumer in 2026
“I haven't heard one retailer tell me that they had an incredible year." — Marshal Cohen, Circana
“I haven't heard one retailer tell me that they had an incredible year." — Marshal Cohen, Circana
John Hoke III and Steve Bratspies bring design, merchandising and operational expertise as retailer prepares for next phase under incoming CEO Michael Fiddelke
“My job is about supporting our leaders,” Morgan says. “Ensuring they have what they need to deliver the best possible outcomes for the brands we represent.”
From the moment he took the reins at Walmart in 2014, he made it clear that change would be urgent and relentless.
The foundation of the retailer’s resurgence lies in the unglamorous but essential work of fixing stores, cleaning aisles and ensuring shelves are stocked.
“For us, agentic AI is an exciting unlock," Walmart's Furner said. "This is really significant just as search was for e-commerce a few years ago.”
Two issues in particular — credit card “swipe fees” and organized retail crime (ORC) — illustrate how slow congressional action and regulatory inertia are costing businesses and consumers alike.
“We’re gaining market share, improving delivery speed, and managing inventory well."
Across income levels, shoppers are making deliberate trade-offs — trading restaurants for home cooking, premium brands for store brands, and full-price retailers for discount grocers.
‘Our job is to be clear in our goals but flexible in how we reach them.’
‘The most successful partnerships are based on shared goals and customer centricity. ’
Forecast say shoppers’ resilience, steady wages and low unemployment will drive more than $1 trillion in sales despite tariffs, inflation and political uncertainty
"By providing reliable and affordable options, we hope to make holiday celebrations stress-free for our customers."
Wellness is also redefining product innovation. Functional foods and beverages are booming, from probiotic yogurts to protein-infused waters and “mental wellness” drinks designed to improve mood or focus.
Profit tops $2.6 billion in Q4 as membership growth and international expansion fuel momentum
Enterprise-grade ChatGPT tools are helping managers flag sales trends, connect local vendors, and free up time for human creativity and empathy.