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NEW YORK — The L’Oréal brands CeraVe and Vichy Derco made their forays into new markets today. CeraVe launched its first hair care line, and Vichy Dercos brought its anti-dandruff products stateside.
CeraVe's debut line includes an anti-dandruff shampoo and conditioner, a 2-in-1 shampoo and conditioner, and a shampoo and conditioner for scalp hydration. Each incorporates skin-identical ceramides clinically proven to reduce dandruff, soothe irritation, and nourish hair.
With the new hair care line, CeraVe aims to bridge a gap in scalp care by focusing on both the scalp barrier and hair health. According to CeraVe, over 93% of testers reported a healthy scalp and hair, with 92% noting improved hydration.
Sold exclusively on Walmart.com, the anti-dandruff products are priced at $9.97, and the scalp care shampoo and conditioner at $8.97.
Vichy Dercos, founded in 1964 in France, is Europe's top dermatologist-recommended anti-dandruff brand. Its hair care products are available exclusively on VichyUSA.com in the U.S.
Designed using L’Oréal’s hair science, it helps relieve scalp issues connected to moderate to severe dandruff. It utilizes niacinamide and glycerin to soothe and hydrate the scalp while ensuring that hair, including color-treated and sensitive hair, stays healthy.
The Selenium Sulfide Anti-Dandruff Shampoo retails for $19.99, as does the Hair + Scalp Moisturizing Conditioner, while the Salicylic Acid Anti-Dandruff Serum is priced at $48.99.
