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Circana unveils three new solutions to navigate economic shifts and consumer trends

“The insights and data we provide not only show what’s currently happening but also arm our clients with the tools they need to adjust and thrive, no matter the market conditions.”

Photo by Markus Winkler / Unsplash

CHICAGO—To help retailers and brands respond to economic pressures and shifting consumer behaviors, Circana has unveiled three new solutions designed to deliver actionable insights across critical areas of change: tariffs, Hispanic shopper trends, and GLP-1-related consumer behavior.

The newly launched playbooks combine predictive analytics, proprietary data from Circana’s Complete Consumer™ and Complete Market™ platforms, and a structured, repeatable framework to support smarter, faster decisions. Whether responding to global trade disruptions or evolving consumer preferences, the tools are geared toward helping companies stay agile and competitive.

“Our clients are facing intricate challenges in staying competitive amidst shifting consumer habits and economic variables,” said Jeremy Allen, chief commercial officer for Circana. “These solutions bridge the gaps, providing insights that are not only granular but also actionable. From identifying risk and opportunities to optimizing growth strategies in specific categories, we’ve created first-of-their-kind playbooks for informed decision-making.”

Comprehensive Solutions for a Complex Market

  • Tariffs pose a host of challenges for businesses, from rising manufacturing costs to supply chain disruptions and fluctuating consumer spending. Circana’s Tariff Playbook equips companies with tools to evaluate category vulnerabilities, track retailer inventory trends, and simulate response scenarios. This data-driven approach helps clients predict and respond to tariff-induced shifts with confidence.
  • Hispanic shoppers represent a rapidly growing and influential segment, driving significant market growth across industries. Circana’s Hispanic Playbook offers detailed insights into these customers' purchasing behaviors and preferences, enabling companies to align products, messaging, and marketing strategies to better engage this key audience.
  • GLP-1 users are redefining shopping and consumption patterns, particularly in food and beverage categories. Circana’s GLP-1 Playbook tracks how their spending habits are evolving, providing businesses with a clear view of emerging trends. By leveraging these insights, companies can adapt their strategies to effectively meet changing consumer demands, whether they’re focused on mitigating risk or capitalizing on new growth opportunities.

“Manufacturers and retailers need a complete view across consumer sentiment, pricing, and demand to respond to shifts in the market quickly and confidently,” said Patty Altman, president of Global Solutions for Circana. “The insights and data we provide not only show what’s currently happening but also arm our clients with the tools they need to adjust and thrive, no matter the market conditions.”

Learn more about Circana’s three new global economic and trend playbooks.

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