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WOONSOCKET, R.I. — CVS Health has hired Norman de Greve to be chief marketing officer, effective July 15.
CVS Health has hired Norman de Greve to be chief marketing officer, effective July 15.
De Greve was president of the Boston and Detroit offices of the marketing and technology agency DigitasLBi, which is considered to be a marketing pioneer. CVS notes that he has deep experience in cross-channel communications planning, brand campaigns, media, loyalty and analytics.
"Norman’s background makes him ideally suited to direct a comprehensive marketing strategy that will build our enterprise brand and clearly position us as the preferred pharmacy innovation company," CVS/pharmacy president Helena Foulkes says. "Building loyalty among our existing customers, while activating and engaging new customers, is how we’ll drive future growth."
