AMSTERDAM — Esomar, an authority on data, research and insights with more than 10,000 members across 130 countries, has appointed Aurélie Reynier as head of data, innovation and AI.
Reynier will play a central role in translating Esomar’s strategic priorities into practical outcomes for members, with a dual focus on leading global AI initiatives and advancing AI-driven capabilities within the organization.
In her role, she will serve as the operational lead for Esomar’s AI Task Force, which coordinating industry input and driving delivery of guidance, frameworks and thought leadership to support responsible AI adoption. She will work closely with the Esomar Council and external experts to ensure that emerging developments in AI are reflected in standards, professional guidance and member-facing resources.
Reynier will serve as the operational lead for Esomar’s AI Task Force, which will bring together industry leaders and subject matter experts. Reynier will coordinate industry input and drive the delivery of guidance, frameworks and thought leadership to support responsible AI adoption. Participants in the task force and more information about this initiative will be announced soon. She will work closely with the Esomar Council and external experts to ensure that emerging developments in AI are reflected in standards, professional guidance and member-facing resources.
Reynier will also lead the development of Esomar’s data infrastructure and AI-enabled services, supporting improved member experiences and enabling new data-driven products, insights and digital capabilities at the organization’s Amsterdam headquarters.
“Aurélie brings a strong combination of strategic vision and practical execution,” said Patrick De Regt, Esomar’s chief operating officer. “Her experience in building data capabilities and shaping responsible AI practices will help ensure that Esomar continues to provide clear guidance, trusted standards and meaningful support to the global insights community.”
Reynier brings more than a decade of experience in data strategy, digital transformation and responsible AI. Most recently, she served as head of data, monitoring, evaluation and learning at the Access to Nutrition initiative, where she built the organization’s data function, led cloud-based transformation and co-chaired its AI governance efforts.
Her appointment comes as Esomar continues to expand its work in AI, data and innovation, with a focus on strengthening standards, supporting professional development and ensuring that the industry can navigate change with confidence.
