PHILADELPHIA – Five Below Inc. cited new store openings and increased traffic in reporting a 23% increase in net sales to $1.3 billion in its second quarter. Comparable-store sales increased 14%.
Five Below added 52 net new stores in the quarter ended August 1. That’s a nearly 9% increase from the comparable period a year earlier. The specialty retailer of toys, T-shirts, accessories, candy and other merchandise for teens and tweens ended the quarter with 2,022 stores in 46 states.
Five Below is on track to open about 150 net new stores in 2026 and plans to open its first locations in Puerto Rico in 2027.
“The balance between new-store growth and double-digit comparable sales growth for the past five quarters is a testament to our operating flywheel gaining momentum,” said CEO Winnie Park.
Five Below remains “maniacally focused on delivering our brand promise to be the destination for the kid and the kid in all of us,” Park said.
The company shifted its media spend away from traditional commercial channels and toward social media in 2025, which has helped it capitalize on trends more effectively, she said.
“We remerchandised and took a step back and thought about not just merchandising items and chasing great one-off ideas but how do we do our job telling really great stories and curated product stories that are grounded in what’s happening out there, especially in social media,” Park said on an earnings call.
Given the strong first half and “significant opportunities” in the year-end holiday period and beyond, management raised its full-year guidance, Park said. Excluding the impact of tariff refunds, the company now expects full-year net sales in the range of $5.63 billion to $5.71 billion, up from the previously expected $5.40 billion to $5.48 billion range.
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