BOHEMIA, N.Y. – Nature’s Truth, Natural Vitality, NeoCell and Vitafusion are teaming up for a six-campus college tour this fall, bringing wellness education, product sampling and interactive experiences to more than 250,000 students returning to school.
The “Locked Into Wellness” tour follows last year’s “Don’t Forget to Take Your Vitamins” campaign and will visit the University of Miami, University of Arkansas, The Ohio State University, Michigan State University, University of Minnesota Twin Cities, and the University of Massachusetts Amherst in August.
The campaign, created by Piping Rock Health Products, aims to introduce Gen Z consumers to wellness routines through immersive pop-up events featuring product discovery, creator-led content, giveaways, and educational experiences.
“Today’s students don’t simply buy products; they discover brands through experiences and the creators they trust,” said Tina Dobush, vice president of marketing and communications at Piping Rock. “’Locked Into Wellness’ is about meeting students where they are, making wellness approachable, and showing students that building a wellness routine can be simple and fit naturally into everyday life. We’re excited to bring our four incredible brands directly to campuses, while helping to support our retail partners in each market.”
Organizers said the initiative is one of the supplement industry’s largest student-focused wellness campaigns, with thousands of product samples expected to be distributed throughout the tour. Students will also be encouraged to continue their wellness routines by purchasing products at nearby Target, Walmart, Kroger, Publix, CVS Pharmacy, Walgreens and The Vitamin Shoppe locations.
Piping Rock, the parent company of the four participating brands, said the campaign aims to connect students with trusted wellness products as they return to campus and to strengthen relationships with retail partners in each market.
For more information on Piping Rock's family of vitamin and supplement brands, visit NaturesTruth.com, NaturalVitality.com, NeoCell.com, and Vitafusion.com.
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