Vitafusion launches Vital NMN with TikTok-first campaign
A major TikTok-first campaign brings one of wellness’s most talked-about ingredients to a new generation while fueling the next era of growth for Vitafusion®.
Vitafusion
Four wellness brands launch college tour targeting Gen Z students
Piping Rock, the parent company of four brands, said the campaign aims to connect students with trusted wellness products as they return to campus and to strengthen relationships with retail partners.