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SAN ANTONIO — H-E-B in late December celebrated the opening of its newest store with a New Year’s Eve-inspired ball drop, welcoming shoppers to the El Dorado H-E-B outlet in Webster, Texas, in the Houston suburbs.
The ball dropped during the opening ceremony featured a metal shingle design resembling the underside of the Space Shuttle, a nod to the nearby Johnson Space Center, home of NASA’s mission control and astronaut training.
The El Dorado H-E-B’s curbside pickup site is one of the chain’s largest, with 26 parking spaces, the company said, and it is designed to save customers time while offering all the products available in-store. Home Delivery is also available from this location.
The 107,000-square-foot store also has a full-service pharmacy and an H-E-B Fuel station.
Among other features touted by H-E-B is a cheese department with more than 300 specialty, local and imported offerings, as well as an assortment of cheese platters and boards.
Shoppers also can visit a fresh sushi station, find fresh-squeezed juices and take home freshly made guacamole. There’s a full-service scratch bakery and tortilleria in the store that offers a selection of artisan breads, baked fresh daily, as well as fresh tortillas, desserts, pastries and custom cakes.
The store has a Fresh Meat Market shop, offering natural, prime and wagyu meat, cut in-store by certified meat cutters. Shoppers can also select 100% pure beef, ground on the premises.
The store also features a wine and beer department that offers more than 2,000 wines and more than 300 beers. The department is staffed by two Certified WSET II Partners for customer tastings and pairings.
Other features include a selection of Texas products; a Healthy Living department offering bulk selections of nuts, grains, dried fruits and snack mixes; a variety of vitamins and dietary supplements; and a selection of natural beauty products.
The El Dorado store’s Fish Market serves fresh seafood from around the world. Shoppers can also frequent a Texas Backyard garden center, find selections of H-E-B Organics and H-E-B Select Ingredients, and choose from a line of H-E-B-branded products, all of which are free from artificial flavors and high-fructose corn syrup.
H-E-B’s new store has a team of registered dietitians and culinary experts who, in tandem with Healthy Living product options, offer on-site and telehealth nutrition services to customers. Services include nutrition counseling, nutrition diagnostics testing, dietitian-led shopping support and meal planning services.
