Jack Gayton,  The Vitamin Shoppe

Jack Gayton is senior vice president of merchandising at The Vitamin Shoppe, where he leads the company’s merchant and product development organization.

With more than 20 years of retail experience, Gayton drives differentiated assortments across third-party and private brands in this role and strengthens the partnerships that bring the most innovative new products and ideas to customers.

After joining The Vitamin Shoppe in 2019, Gayton advanced through a series of merchandising leadership roles, from senior buyer to divisional merchandise manager, divisional vice president, and vice president and GMM.

Prior to joining The Vitamin Shoppe, Gayton served in merchandising and planning roles at Bed Bath & Beyond, Toys “R” Us, and Movado Group.

“What I find most rewarding is being out in the market, discovering entrepreneurial brands and founders who are pushing health and wellness forward, and finding ways to help them grow with The Vitamin Shoppe,” says Gayton.

“I have a genuine passion for this industry, and there’s nothing better than identifying a great idea early, building a relationship with the people behind it, and bringing innovative products to market that can help customers achieve their health and performance goals. That ability to connect emerging brands with our highly engaged community of health enthusiast store associates and shoppers is a big part of what drew me to The Vitamin Shoppe, and it’s still what excites me most.”

Gayton holds a bachelor’s degree in communication from the State University of New York at Albany.