HACKETTSTOWN, N.J. — Mars Chocolate North America has released a new TV ad titled "Eating in Bed" that takes a humorous look at a married couple’s argument over eating M&M’S candies in the bedroom.
Mars Chocolate North America has released a new TV ad titled "Eating in Bed" that takes a humorous look at a married couple’s argument over eating M&M’S candies in the bedroom.
When wife Liz decides to enjoy "dessert" all by herself, her husband Scott is shocked by the mouth-watering betrayal – and then appears M&M’S "spokescandy" Red alongside his suddenly blushing bride.
The ad, produced by BBDO New York, features appearances by "spokescandies" Red and Yellow, a parody of pop culture tropes, some sly misdirection and a payoff, according to the company. It also features the track "Tainted Love" to amplify the awkward bedroom scene.
"Our latest commercial shows how irresistible M&M’S really are in a way that’s part comedy and part soap opera," said Berta de Pablos-Barbier, vice president of marketing. "We think viewers will have fun with all the twists and turns, and see how it’s even more fun to share M&M’S Chocolate Candies versus keeping them all for yourself."
The commercial debuted Monday on television and on the brand’s social media channels.
