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Grand Rapids, Mich. – Meijer Media, the Midwest retailer's media network, has announced a significant expansion of its digital advertising offerings. The expansion includes new integrations and capabilities designed to help brands connect more effectively with shoppers. Among the highlights are a new partnership with Pinterest and enhanced offerings in over-the-top linear video (OLV) and Connected TV (CTV) advertising.
Meijer Media's new integration with Pinterest allows brands to reach consumers during the early stages of their shopping journey when they are actively seeking inspiration and planning purchases. Pinterest, known for its highly visual and intent-driven platform, is a natural fit for retail media advertising. Through this partnership, brands can leverage Meijer's first-party shopper data to deliver personalized and relevant ads to Pinterest users, ensuring their products are displayed to the right audience at the right time.
"Pinterest is where shoppers go to discover new ideas and products," said Erik Petrovskis, Director of Media and Partnerships at Meijer. "By integrating our platform with Pinterest, we're helping brands connect with consumers at a critical moment in their decision-making process, driving both awareness and conversions."
In addition to the Pinterest integration, Meijer Media is expanding its offerings in Over-the-Top Linear Video (OLV) and Connected TV (CTV) advertising. These channels allow brands to engage with consumers through high-impact video ads on streaming platforms and smart TVs, reaching audiences who are increasingly shifting away from traditional linear TV.