PELHAM, N.Y. – DeCicco & Sons is going chainwide with the deployment of Simbe Store Intelligence following a 35% reduction in out-of-stocks within 60 days of the launch of a pilot of the platform.
The expansion provides the family-owned grocer’s New York and Connecticut stores with a continuous view of shelf conditions that inform the people, systems, and workflows leading store operations, Burlingame, Calif.-based Simbe Robotics Inc. said in a press release.
By enabling teams to identify issues, prioritize corrective action, and verify outcomes, DeCicco & Sons improves operational performance while laying the groundwork for increasingly intelligent stores, according to the statement.
Simbe’s autonomous shelf-scanning robot, Tally, captures detailed shelf conditions multiple times daily. That intelligence flows into the retailer’s existing systems, helping teams identify and resolve issues faster while supporting applications spanning store operations, e-commerce, and business intelligence.
DeCicco & Sons has a dozen specialty grocery stores the New York and Connecticut suburbs. The company cited measurable results within the first 60 days of deploying the platform at one of its stores. Results include:
• A 35% reduction in out-of-stocks, improving product availability and helping customers find the items they expect.
• Up to 28% reduction in the average time items remained out of stock, enabling faster identification and resolution of shelf availability issues.
• Enterprise-wide access to shelf intelligence, with product information, aisle imagery, and location insights integrated through APIs into existing systems to inform e-commerce availability, supplier decisions, and store operations.
“Our customers count on us to have the products they love and a team ready to help,” said John DeCicco Jr., chief executive at DeCicco & Sons. “Simbe helps us deliver on both. Digitizing our shelves is foundational to our broader technology strategy, because it gives every system we run an accurate picture of what’s happening in our stores. With real-time visibility into stores, our teams can address corrective fixes sooner and spend more time providing the personal service that brings people back to DeCiccos.”
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A critical element of DeCicco & Sons’ success has been integrating physical intelligence directly into existing workflows. Rather than requiring store teams to adopt another standalone tool, Simbe connects shelf-level data to the systems and routines they already use. This approach enables associates to stop searching for issues and focus on resolving them instead, while giving business teams access to a consistent, accurate understanding of store conditions.
“Having better information about our shelves helps us take better care of our customers and our team,” said Chris Dapolito, manager of a DeCicco & Sons store in Sleepy Hollow, N.Y. “I’m spending more of my day out in the store, talking with shoppers and supporting our department managers. Those relationships are a big part of what makes DeCiccos special, and Tally helps us build on them.”
Beyond improving daily execution, the expansion reflects DeCicco & Sons’ broader vision for technology-enabled retail operations. By establishing a common intelligence layer across its stores, the retailer can extend the value of its investment to additional applications and workflows over time. The same intelligence that improves on-shelf availability now can inform decisions across merchandising, inventory management, e-commerce, and other functions.
DeCicco & Sons joins more than 75 retail banners across nearly a dozen countries using Simbe to elevate operational excellence and the shopper experience. With more than 3,000 stores under contract, Simbe is building the physical intelligence and orchestration layer that enables retailers to understand and operate their stores with greater autonomy. Its growing footprint spans grocery, home improvement, club, alcohol, and farm supply retailers, including Kroger, HomeBase USA, and BJ’s Wholesale Club.
As adoption scales, Simbe continues to expand the applications and workflows powered by its intelligence platform, extending the value of physical AI across retail enterprises.
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