CHICAGO — NielsenIQ (NIQ) has appointed Drew Dabbelt as Vice President of Retail Media for North America, underscoring the company’s continued investment in retail media and its commitment to expanding capabilities for retailers and brands.
Dabbelt, who brings nearly 15 years of experience in media, advertising technology, and retail, will lead innovation for retail media networks and drive the development of novel solutions. He most recently held senior roles at Amazon, where he led enterprise sales teams, bespoke retail measurement programs, and the go-to-market strategy for Amazon’s Demand Side Platform (DSP). Earlier in his career, he played a key role in building Target’s Roundel retail media business in collaboration with Google.
“For NIQ clients, this expansion means access to more robust and innovative retail media solutions that can drive better engagement and results,” said Dan Bonert, SVP of Retail Media at NIQ North America. “The CPG industry at large stands to benefit from NIQ’s enhanced focus on retail media, as it will lead to more effective and efficient ways to connect with consumers and drive growth.”
In his new role, Dabbelt will focus on building partnerships and advancing retail media innovations.
“There’s a confluence of trends across the media industry driving brands to continue to grow their retail media investments,” said Drew Dabbelt. “NIQ is incredibly well-positioned to accelerate those trends. I’m excited to partner with retailers to build brand-centric solutions and power the next wave of retail media growth; the opportunity for retailers is immense.”
NIQ emphasized that Dabbelt’s expertise and vision will be central to its retail media strategy as the company scales its offerings to meet evolving client needs.
For more information on NIQ Retail Media, visit www.niq.com/retail-media.
