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PORTLAND, Ore. — Schmidt’s Naturals is expanding its personal care collection to include a body wash product. Available in two scents, Jasmine Tea and Cedarwood + Juniper, Schmidt’s Body Wash is launching at Target Corp.
Schmidt’s collection of body wash is plant based and cruelty free and features sea-based antioxidants and aminos including nori, red algae and spirulina. With an organic argan oil-based surfactant that helps nourish and refresh skin, Schmidt’s said its latest innovation in body wash provides aromatic and moisture-rich cleansing.
“Diversifying and elevating our product offering is what our consumers expect of us,” said Michael Cammarata, cofounder and chief executive officer of Schmidt’s Naturals. “We are thrilled to continue providing the latest and most advanced plant-based ingredients and setting standards with environment-friendly and ethical practices that are even inspiring heritage personal care brands to follow suit.”
As with all Schmidt’s personal care products, Body Wash is free of SLS, sulfates, artificial dyes and artificial fragrance. Body Wash sells for a suggested $9.99.