All signs point to resilient holiday spending as consumers balance value and celebration
Retailers face a divided shopper landscape this holiday season, with budget-conscious consumers seeking deals while affluent shoppers remain willing to spend
Accenture
Accenture finds holiday shoppers spend more and use AI
While shoppers are embracing AI assistance, most still want to maintain control over purchasing decisions.
Accenture: Holiday budgets rise as shoppers chase value
“The holiday shopping season is no longer defined by a handful of peak shopping days,” said Kelly Askew, Accenture’s global Retail lead.
Holiday season 2025 signals a new retail reality
‘Tis the season for smarter spending and renewed confidence.
New Atelier and Accenture report explores changing consumer expectations and supply chain challenges
Study exposes critical efficiency infrastructure gaps while revealing how composable manufacturing can transform beauty supply chains.
Accenture report: Emotional bonds with Gen AI are reshaping retail
AI is evolving from a useful tool to a trusted guide and personal shopper, prompting brands to rethink their presence in key moments.
