Accenture finds holiday shoppers spend more and use AI
While shoppers are embracing AI assistance, most still want to maintain control over purchasing decisions.
While shoppers are embracing AI assistance, most still want to maintain control over purchasing decisions.
“The holiday shopping season is no longer defined by a handful of peak shopping days,” said Kelly Askew, Accenture’s global Retail lead.
‘Tis the season for smarter spending and renewed confidence.
Study exposes critical efficiency infrastructure gaps while revealing how composable manufacturing can transform beauty supply chains.
AI is evolving from a useful tool to a trusted guide and personal shopper, prompting brands to rethink their presence in key moments.