SNAP households outspend non-SNAP by 23% on CPG food and beverages, Circana reports
Despite recent economic shifts and changes in benefit payments, SNAP households remain a powerhouse consumer group for the CPG industry.
Circana
Circana revises 2026 food and beverage outlook as spending slows
Consumer confidence stays weak, especially among low- and middle-income households, who are sharply cutting discretionary spending.
Circana boosts c-store coverage with $15B in food sales data
The enhancement offers clients an unmatched view of on-the-go consumption trends, providing a comprehensive look at perishable sales across U.S. convenience store chains.
Value, timing and tariffs shape Holiday toy buying in 2025
The U.S. toy industry is gaining momentum before the holidays. January–September toy sales rose 7% according to Circana.
Circana unveils 2025 Halloween trends
The spooky season is becoming a key driver for consumer engagement and cross-category sales.
Circana: Consumers spending more on less
'Invisible inflation' seen robbing consumers of their purchasing power.
Circana report charts generational shifts reshaping retail spending
To succeed in the “Aging Arc,” brands need to combine personalization, digital savviness, and genuine connection across different generations.
Back-to-school sales slip as shoppers spread out purchases
Circana’s Marshal Cohen says shoppers are reshaping retail seasons, requiring marketers to adapt ahead of the holiday period.
Circana unveils lineup for fall thought leadership series
Circana experts will team up with industry partners to explore consumer and market shifts across confectionery, tobacco, dairy, deli, bakery, and marketing strategy.
Circana CEO: Private brands gain ground across income levels
“Even as many consumers grapple with higher credit card debt and read headlines about economic distress, they remain resilient,” writes Stuart Aitken.
Circana: Private labels gain ground in back-to-school shopping
“The slow start to the back-to-school season, and the early shifts in purchase behavior highlight the consumer’s current spending concerns.”
Circana expands media measurement with Nielsen MMM deal
MMM will be integrated into Circana's Media team alongside the recently acquired NCSolutions (NCS).
Circana reports prestige beauty sector up for first half of 2025
“The beauty industry’s latest results are indicative of a consumer who is focused on efficacy and elevated value.”
Fueling change: How C-stores are reinventing themselves
The modern convenience store is no longer defined by the pump. Fresh food, singles and shifting shopper habits are changing the industry’s future.
Circana forecasts continued U.S. food and beverage resilience
“The CPG industry must strategically identify ways to stimulate demand and remain profitable.”
Retail faces pressure as female consumers reduce spending
Circana says women are changing how they shop in 2025, and the trend could reshape retail.