Beauty retail sees broad growth in 2025, Circana finds
“Despite ongoing economic pressures, beauty continues to outperform many other industries,” said Larissa Jensen, global beauty industry advisor at Circana.
Circana
L.A. Libations and Circana partner for real-time market insights to emerging beverage brands
Under the agreement, Circana will serve as the strategic partner for market insights throughout the L.A. Libations ecosystem.
Circana launches Attribute Marketplace
The feature allows clients to seamlessly integrate third-party product attribute data into Circana’s existing datasets and analytical models.
Health-minded consumers now drive 40% of retail food and beverage sales
Circana reports wellness shoppers are still growing, favoring simple, multi-benefit products despite economic pressure.
Circana: U.S. toy sales rebounded in 2025
The U.S. performance mirrored global momentum, with all markets returning to growth in 2025 for the first time in Circana’s history.
Consumers know AI is everywhere — but many still aren’t buying in
“Innovators must establish key functionalities and trust for AI to become a prominent component of consumers’ ecosystems.”
Circana: December retail sales reinforce the 2025 spending plateau
Overall, retail closed 2025 with 2% dollar growth and flat unit demand across all three segments.
Circana introduces AI-driven liquid testing tool to speed in-store decisions
The Liquid Testing solution provides faster, more accurate measurements of pricing, promotions, product launches, and shelf changes, delivering insights in days instead of months.
Circana: Rising prices weaken holiday sales momentum
Elevated prices are eroding consumers’ ability to spend on discretionary items, weakening holiday sales, even during crucial retail weeks.
Circana forecasts strong holiday fragrance sales
While prestige remains the top in the category, mass fragrances are growing in popularity.
SNAP households outspend non-SNAP by 23% on CPG food and beverages, Circana reports
Despite recent economic shifts and changes in benefit payments, SNAP households remain a powerhouse consumer group for the CPG industry.
Circana revises 2026 food and beverage outlook as spending slows
Consumer confidence stays weak, especially among low- and middle-income households, who are sharply cutting discretionary spending.
Circana boosts c-store coverage with $15B in food sales data
The enhancement offers clients an unmatched view of on-the-go consumption trends, providing a comprehensive look at perishable sales across U.S. convenience store chains.
Value, timing and tariffs shape Holiday toy buying in 2025
The U.S. toy industry is gaining momentum before the holidays. January–September toy sales rose 7% according to Circana.
Circana unveils 2025 Halloween trends
The spooky season is becoming a key driver for consumer engagement and cross-category sales.
Circana: Consumers spending more on less
'Invisible inflation' seen robbing consumers of their purchasing power.