Retail spending stabilizes in February
New Circana data shows steady retail growth in food, CPG, and general merchandise despite weather issues and high prices.
Circana
Circana: Data-first pricing helps CPG brands diagnose demand and protect profits
A data-driven pricing approach helps brands assess performance, understand price sensitivity, and forecast outcomes before adjusting prices.
Circana and Sally Beauty Holdings launch supply chain collaboration platform
“This agreement represents a significant step forward in leveraging data to create mutual value,” Circana’s Brad Shelton said.
Circana launches AI-driven 'Complete Why' solution for CPG sales insights
The Complete Why solution strengthens Circana’s analytics portfolio by delivering advanced, driver-based diagnostics at scale.
Circana: Retailers and CPG companies face a more fragile consumer in 2026
“I haven't heard one retailer tell me that they had an incredible year." — Marshal Cohen, Circana
Beauty retail sees broad growth in 2025, Circana finds
“Despite ongoing economic pressures, beauty continues to outperform many other industries,” said Larissa Jensen, global beauty industry advisor at Circana.
L.A. Libations and Circana partner for real-time market insights to emerging beverage brands
Under the agreement, Circana will serve as the strategic partner for market insights throughout the L.A. Libations ecosystem.
Circana launches Attribute Marketplace
The feature allows clients to seamlessly integrate third-party product attribute data into Circana’s existing datasets and analytical models.
Health-minded consumers now drive 40% of retail food and beverage sales
Circana reports wellness shoppers are still growing, favoring simple, multi-benefit products despite economic pressure.
Circana: U.S. toy sales rebounded in 2025
The U.S. performance mirrored global momentum, with all markets returning to growth in 2025 for the first time in Circana’s history.
Consumers know AI is everywhere — but many still aren’t buying in
“Innovators must establish key functionalities and trust for AI to become a prominent component of consumers’ ecosystems.”
Circana: December retail sales reinforce the 2025 spending plateau
Overall, retail closed 2025 with 2% dollar growth and flat unit demand across all three segments.
Circana introduces AI-driven liquid testing tool to speed in-store decisions
The Liquid Testing solution provides faster, more accurate measurements of pricing, promotions, product launches, and shelf changes, delivering insights in days instead of months.
Circana: Rising prices weaken holiday sales momentum
Elevated prices are eroding consumers’ ability to spend on discretionary items, weakening holiday sales, even during crucial retail weeks.
Circana forecasts strong holiday fragrance sales
While prestige remains the top in the category, mass fragrances are growing in popularity.
SNAP households outspend non-SNAP by 23% on CPG food and beverages, Circana reports
Despite recent economic shifts and changes in benefit payments, SNAP households remain a powerhouse consumer group for the CPG industry.