Circana releases 2024 U.S. CPG Growth Leaders report
This year’s CPG Growth Leaders found ways to build authentic connections with consumers and offer comprehensive value in an industry with shifting dynamics.
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Circana: Consumers shop at 39 different retailers annually
According to recent research by Circana, this shift highlights an evolving consumer landscape in which value, convenience, and occasion-based spending impact buying behavior.
Circana: Wellness powers trillion-dollar market
The Circana survey shows that U.S. consumers increasingly embrace a holistic view of wellness that includes sleep quality, work/life balance, and a healthy home environment.
Circana: Nearly half of consumers snack three or more times a day
The report underscores the role of innovation in driving sustained growth within the highly competitive snack market.
Circana’s new Liquid Supply Chain brings store-level insights to suppliers
Liquid Supply Chain offers prescriptive recommendations for inventory allocation, identifies new revenue opportunities, and enhances demand planning and distribution processes.
Paramount, Circana, and iSpot partnership offers always-On CPG ad measurement
The collaboration enables large-scale, always-on attribution measurement, eliminating the need for time-consuming, ad-hoc performance studies.
Circana: Retail spending steady in February amid economic uncertainty
“The paralyzing effects of economic uncertainty are starting to show up in short-term interruptions in discretionary consumer spending,” said Marshal Cohen, chief retail industry advisor at Circana.
Circana report: How private labels are reshaping the CPG industry
What started as a cost-saving alternative has now become a competitive force, with private labels earning consumer trust through quality, innovation, and differentiation.
Circana introduces new audience targeting solutions
Circana's Complete Audiences framework helps brands optimize media spending for immediate conversions and long-term growth.
Ahold Delhaize USA renews Circana analytics partnership
The partnership aims to enhance decision-making, improve supply chain efficiencies, and provide deeper insights into shopper behavior.
U.S. Beauty Sales Up in 2024, driven by fragrance boom: Circana
In 2024, fragrance category sales rose 12%, with unit sales also growing in the prestige market.
Circana: Holiday spending lower than in 2023
Holiday 2024 retail sales face a 3% decline compared to last year despite Black Friday and Cyber Monday boosts.
Circana report highlights the importance of SNAP shoppers for retailers and brands
“With one in eight Americans relying on SNAP for their nutritional needs, this group represents a critical segment for retailers and manufacturers.”
Circana: Food and beverage industry had modest growth in 2024; and the outlook for 2025 is encouraging
“Consumers are driven by a demand for value, impacting both volume and price/mix growth.”
Circana: Hispanic consumers drive 16% of total U.S. CPG growth
Hispanics now comprise 20% of the U.S. population and accounted for 71% of national population growth between 2022 and 2023.