Circana: Consumers cut discretionary spending as food costs rise in May
Households with children continue driving discretionary growth, but pressure is mounting.
Circana
Circana: U.S. consumer healthcare growth outpacing retail
Despite macro headwinds such as rising costs and global economic uncertainty, the healthcare industry continues to demonstrate resilience and adaptability.
Circana expands partnership with LiveRamp to enhance retail media performance
The partnership also allows brands to enrich their first-party data within the clean room.
Circana report details global snacking habits
The U.S. leads in late-night snacking, often tied to emotional and functional needs.
Circana completes deal for NCSolutions
“Bringing together Circana and NCS data, technology assets, and industry-leading expertise will deliver more value for our clients as we work with them to maximize every media and marketing dollar they spend.”
Circana report: Sustainable CPG growth outpaces conventional products
The study underscores the advantages of capitalizing on sustainability-marketed products, which are proven drivers of value.
Circana: Mass beauty has 3% increase in first quarter, as prestige remains flat
Fragrance maintains its position as the top-performing category.
Cara Pratt joins Circana as president of global retail and media
“I don’t think there’s any other organization as well equipped with the right tech, talent, capabilities and relationships to revolutionize the retail industry,” said Pratt.
Sales of store brands in Q1 2025 outpace national brands
Store brand dollar sales gained 5%, and unit sales rose 0.9%, compared to national brands, which were up 0.8% in dollars and down 1.1% in units during the quarter ending March 23, compared to the same period a year ago.
Circana releases 2024 U.S. CPG Growth Leaders report
This year’s CPG Growth Leaders found ways to build authentic connections with consumers and offer comprehensive value in an industry with shifting dynamics.
Circana: Consumers shop at 39 different retailers annually
According to recent research by Circana, this shift highlights an evolving consumer landscape in which value, convenience, and occasion-based spending impact buying behavior.
Circana: Wellness powers trillion-dollar market
The Circana survey shows that U.S. consumers increasingly embrace a holistic view of wellness that includes sleep quality, work/life balance, and a healthy home environment.
Circana: Nearly half of consumers snack three or more times a day
The report underscores the role of innovation in driving sustained growth within the highly competitive snack market.
Circana’s new Liquid Supply Chain brings store-level insights to suppliers
Liquid Supply Chain offers prescriptive recommendations for inventory allocation, identifies new revenue opportunities, and enhances demand planning and distribution processes.
Paramount, Circana, and iSpot partnership offers always-On CPG ad measurement
The collaboration enables large-scale, always-on attribution measurement, eliminating the need for time-consuming, ad-hoc performance studies.
Circana: Retail spending steady in February amid economic uncertainty
“The paralyzing effects of economic uncertainty are starting to show up in short-term interruptions in discretionary consumer spending,” said Marshal Cohen, chief retail industry advisor at Circana.