AI is resetting the rules of growth in CPG
NIQ and Kearney analysis finds challenger brands gaining share as AI reshapes innovation and product discovery
CPG
Fresh Thyme Market relaunches Own Brand portfolio
The retailer is rebuilding its private label with a curated selection focused on customer needs, prioritizing products shoppers rely on and request most often.
Inmar Intelligence partners with GS1 US
As a Channel Partner, Inmar can now offer direct access to GS1 product identifiers used to create UPC barcodes and coupons.
From start to sold: Emily Anne Page on how to build a CPG brand
Industry expert Emily Anne Page says CPG success today depends on more than a strong product idea, arguing that founders must prioritize commercialization, cash flow management and authentic brand building from the outset.
L.A. Libations and Circana partner for real-time market insights to emerging beverage brands
Under the agreement, Circana will serve as the strategic partner for market insights throughout the L.A. Libations ecosystem.
Senior merchants on what’s next for the convenience channel at ECRM and retailmediaIQ summit
The all-star lineup highlighted a future of health-forward assortments, digital retail media, and a shift towards food destinations.
Procter & Gamble acquires Wonderbelly, a “free-from” digestive wellness brand
Wonderbelly will join P&G’s robust digestive wellness portfolio, which includes leading brands such as Metamucil, Pepto Bismol, Prilosec OTC, Align Probiotic, and Rolaids.
Meijer helps launch Grand Rapids beverage brand oHy
The product uses elemental magnesium to produce free hydrogen gas in water, a process the company says offers antioxidant and recovery benefits while keeping a clean, smooth taste.
Sam’s Club achieves 100% ‘Made Without’ standard in Member’s Mark foods
The process required extensive collaboration among merchants, product developers, suppliers, and the Member’s Mark Community.
Big Food braces for another M&A wave as 2026 looms
After a year of megadeals, divestments, and leadership upheaval, food and beverage giants are focusing on portfolio reshaping, targeting faster-growth categories and shedding legacy assets.
Unilever's top marketing officer is leaving the company
Esi Eggleston Bracey departs in a leadership change.
Mars to finalize Kellanova acquisition this week
Mars gets final approval for kellanova acquisition, clearing the path for the industry’s biggest packaged-food merger in ten years.
San Francisco files landmark lawsuit against ultra-processed food giants
The suit, filed in California Superior Court, names Kraft Heinz, Mondelez, Post, Coca-Cola, PepsiCo, General Mills, Nestlé, Kellanova, Kellogg, Mars, and ConAgra
CBA launches National Consumer Transparency Week
The initiative highlights the CPG sector’s ongoing efforts to offer shoppers clearer information about the products they use every day.
The CPG Guys: TikTok’s Mike Westgate
He is the Vertical Director of Enterprise Food, Beverage & Alcohol Advertising at TikTok.
The CPG Guys: Kellanova’s Mike McCune & Maggie Gilliam Hoy
Data, analytics, and evolving shopper behavior toward a more streamlined omnichannel approach.