SAP: Connected data is the “Secret Sauce” for consumer engagement in CPG
Marketers must move beyond siloed systems and embrace connected data to understand better, engage, and retain consumers says SAP.
CPG
CPG brands shrink package sizes to retain budget-conscious shoppers
As inflation reshapes spending habits, brands like PepsiCo, Campbell’s, and Mondelez turn to smaller, lower-priced formats.
RangeMe and Sotira partner to help CPG brands monetize surplus inventory
“Many brands don’t recognize the hidden cost of surplus and overstock inventory until it is too late,” said Sotira’s CEO, Amrita Bhasin.
P&G to cut 7,000 jobs, sell brands
P&G will divest select brands and product lines as part of the overhaul.
Uber Advertising partners with Instacart Carrot Ads to expand U.S. CPG reach
The partnership allows CPG advertisers of all sizes to run Sponsored Items campaigns across Uber Eats' grocery and retail marketplace via Carrot Ads.
Circana releases 2024 U.S. CPG Growth Leaders report
This year’s CPG Growth Leaders found ways to build authentic connections with consumers and offer comprehensive value in an industry with shifting dynamics.
Circana report: How private labels are reshaping the CPG industry
What started as a cost-saving alternative has now become a competitive force, with private labels earning consumer trust through quality, innovation, and differentiation.