L.A. Libations and Circana partner for real-time market insights to emerging beverage brands
Under the agreement, Circana will serve as the strategic partner for market insights throughout the L.A. Libations ecosystem.
CPG
Senior merchants on what’s next for the convenience channel at ECRM and retailmediaIQ summit
The all-star lineup highlighted a future of health-forward assortments, digital retail media, and a shift towards food destinations.
Procter & Gamble acquires Wonderbelly, a “free-from” digestive wellness brand
Wonderbelly will join P&G’s robust digestive wellness portfolio, which includes leading brands such as Metamucil, Pepto Bismol, Prilosec OTC, Align Probiotic, and Rolaids.
Meijer helps launch Grand Rapids beverage brand oHy
The product uses elemental magnesium to produce free hydrogen gas in water, a process the company says offers antioxidant and recovery benefits while keeping a clean, smooth taste.
Sam’s Club achieves 100% ‘Made Without’ standard in Member’s Mark foods
The process required extensive collaboration among merchants, product developers, suppliers, and the Member’s Mark Community.
Big Food braces for another M&A wave as 2026 looms
After a year of megadeals, divestments, and leadership upheaval, food and beverage giants are focusing on portfolio reshaping, targeting faster-growth categories and shedding legacy assets.
Unilever's top marketing officer is leaving the company
Esi Eggleston Bracey departs in a leadership change.
Mars to finalize Kellanova acquisition this week
Mars gets final approval for kellanova acquisition, clearing the path for the industry’s biggest packaged-food merger in ten years.
San Francisco files landmark lawsuit against ultra-processed food giants
The suit, filed in California Superior Court, names Kraft Heinz, Mondelez, Post, Coca-Cola, PepsiCo, General Mills, Nestlé, Kellanova, Kellogg, Mars, and ConAgra
CBA launches National Consumer Transparency Week
The initiative highlights the CPG sector’s ongoing efforts to offer shoppers clearer information about the products they use every day.
The CPG Guys: TikTok’s Mike Westgate
He is the Vertical Director of Enterprise Food, Beverage & Alcohol Advertising at TikTok.
The CPG Guys: Kellanova’s Mike McCune & Maggie Gilliam Hoy
Data, analytics, and evolving shopper behavior toward a more streamlined omnichannel approach.
Nestlé to cut 16,000 jobs over 2 years
“The world is changing, and Nestlé needs to change faster,” new CEO says.
Instacart and Advantage partner to deliver real-time shelf data
CPGs will gain immediate alerts on availability, pricing, and placement, enabling quick in-store action and validation.
Swish raises seed funding to redefine CPG product sampling
Swish delivers full-size, in-stock CPG products as free samples directly within shoppers’ grocery orders.
The CPG Guys: Georgia-Pacific's Laura Knebusch
Georgia-Pacific is the world’s top producer and seller of bath tissue, paper towels, napkins, and more.