Older Consumers Worth Wooing
Retailers and CPG companies focus their marketing efforts mainly on younger consumers, who they see as critical to their future growth. Fair enough. But older customers have a lot of money to spend.
Opinion
McMillon aims for a higher peak
Complacency is the enemy of excellence. Doug McMillon delivered that message to a gathering of some 14,000 colleagues that marked the culmination of Walmart’s annual Associates Week.
