Sally Beauty signs deal with Dallas Cowboys, cheerleaders
A multiyear deal to become official beauty retailer of the NFL team and the Dallas Cowboy Cheerleaders.
A multiyear deal to become official beauty retailer of the NFL team and the Dallas Cowboy Cheerleaders.
3.5% comp gains in U.S. and Canada supported by strength in hair color, e-commerce and customer acquisitions.
Move reflects how consumers discover, engage with and purchase beauty products.
“This agreement represents a significant step forward in leveraging data to create mutual value,” Circana’s Brad Shelton said.