PLMA reports that store brand sales outpaced national brands in first half of 2025
PLMA projects that total store brand sales will approach $277 billion in 2025, up from a record $271 billion in 2024.
Supplier News
PepsiCo launches first ever prebiotic cola in traditional cola category
Pepsi Prebiotic Cola marks the first significant innovation in the traditional cola category in 20 years.
L’Oréal Paris Elvive taps glycolic acid trend with exclusive Walmart launch of Glycolic + Gloss haircare collection
“We are thrilled to bring this globally buzzed-about franchise to the U.S. and provide consumers with a new collection that gives them the shiny hair they crave.”
The CPG Guys: Live from Cannes with Primo Brands’ Kheri Holland Tillman & Doner’s David DeMuth
This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.
P&G debuts ‘Gemz’ to lead the waterless haircare revolution
The brand is targeting Gen Z consumers seeking more flexibility in their beauty routines — and fewer bottles in their bathrooms.
SNICKERS® returns for 3rd year as official chocolate bar of the Orange Blossom Classic
From tailgates and Fan Fest to halftime activations, SNICKERS will again deliver moments of indulgence and satisfaction, reinforcing Mars Wrigley’s mission to bring joy to everyday experiences.
Advantage Solutions ranks 18th on Ad Age’s 2025 list of largest global agencies
Agency earns spot with $1.2 billion in 2024 revenue, cited for creative AI integration and omnichannel leadership.
Goya Foods renews sponsorship of Genuine Cup soccer tournament supporting neurodiverse athletes
"We are honored to be part of this movement that fosters understanding, acceptance, and unity through the universal language of soccer.”
The CPG Guys: Live from Cannes Lions with U.S. Bank’s Michael Lacorazza and Supergood’s Mike Barrett
This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.
Ferrero reportedly set to acquire WK Kellogg in $3 billion deal
Combination of iconic breakfast and confectionery brands underscores push for U.S. growth.
The CPG Guys: Prime Day 2025 with Amazon's Jamil Ghani
Jamil Ghani is the VP and Worldwide Leader of Prime at Amazon.
Lindsay Lohan is the new brand ambassador of Schwarzkopf
This partnership celebrates Lohan's longstanding relationship with Tracey Cunningham, the iconic celebrity colorist from Schwarzkopf Professional.
The CPG Guys: Live from Cannes Lions 2025 with Snap Inc.'s Abby Laursen
Abby Laursen is the Senior Director of Ads Product Marketing at Snap Inc.
Del Monte Foods files for bankruptcy
A shift in consumer preferences toward private-label brands and fresh food has put a strain on operations.
Xlear marks 25 years with celebration of innovation and wellness
The event celebrated the company’s quarter-century legacy of wellness innovation.
The CPG Guys: Brand & creator commerce with TikTok’s Ajay Salpekar
Ajay Salpekar is the GM of Brand & Creator Commerce at TikTok.