Supplier News
AssureCare showcasing NutraVance at Nourishing Change Conference
AI-enabled and built for scale, NutraVance brings nutrition inside the care management workflow, making Food as Medicine measurable and financially sustainable
Magic Molecule brings Hypochlorous Acid to Sprouts Farmers Market’s health and beauty aisle
Magic Molecule’s FDA-Cleared Daily Skin Spray will be the first hypochlorous acid solution in the health and beauty department for the retailer
Southern Glazer’s Wine & Spirits closes acquisition of Clare Rose Inc.
The transaction includes the exciting opportunity to distribute Anheuser-Busch’s full product portfolio currently sold in the Long Island area
Saratoga Spring Water develops a bold new take on flavored sparkling water with Saratoga Collection
Featuring four delicious flavors, the collection transforms hydration into a reflection of individuality, flavor, and vibe
Royal rolls out a refreshed look across foodservice and bulk offerings
The redesigned packaging is now appearing across Royal's largest formats
Friskies launches “Certified Frisky” campaign with U.S. Soccer
As an official partner of U.S. Soccer, Friskies will reward fans each time the USMNT scores a goal during the promotional window.
General Mills and its iconic brands celebrate America’s 250th birthday with 79 themed products
From nostalgic treats to celebratory favorites, the lineup brings red, white and blue fun to breakfast, lunch and dinner – and all the moments in between this summer
CRN unveils 2026 conference lineup
CRN’s annual business conference will spotlight innovation, science communication and collaboration across the supplement industry.
Mason Vitamins promotes Idanys Alapont to executive vice president
In her new position, Alapont will continue to lead strategic initiatives to support Mason Vitamins’ long-term growth objectives.
Local Express names Linda Yassen VP of Partnerships
Yassen brings more than 20 years of experience developing channel and partnership programs across North America.
Snack like you mean it with new Hot Pockets Snack Breaks
New, bold, bite-sized lineup transports legendary snack flavors and textures from the snack aisle to the freezer aisle
Odwalla expands U.S. distribution with availability in Walmart stores in select regions
New 16 fl. oz. four-pack launches in 100% Orange Juice and Orange, Guava & Ginger varieties
VIC Cotton Company makes donation to Johns Hopkins Kimmel Cancer Center in honor of Ida Peterson Hardon
“This contribution is deeply personal,” said Ted Peterson, Ida’s Dad and Founder/CEO of VIC Cotton Company.
Jumex GoMix Gummies expand with Walmart rollout
Available in Original Mix and Spicy Original Mix, the assortment delivers bold fruit-forward flavors, with the Spicy Original Mix adding a sweet-and-spicy twist inspired by Mexican taste preferences
Kraft Dinner serves up dessert with new KD Mac & Cheesecake
Canada’s original mac n’ cheese is serving up a craveable new dessert with a cheesy spin, available for a limited time at select bakeries across Canada