Circana expands partnership with LiveRamp to enhance retail media performance
The partnership also allows brands to enrich their first-party data within the clean room.
Technology
NIQ and WeArisma bring performance metrics to creator marketing
This strategic partnership marks a significant step forward in the evolution of performance-driven influencer marketing.
New Instacart–Trade Desk integration brings retail media precision to the open Internet
Expanded partnership helps advertisers unlock closed-loop measurement on the open internet.
Trigo Retail develops computer vision-AI powered loss prevention solution
Redefining shrinkage control in-store.
Walmart to offer new Mastercard-powered credit card through OnePay and Synchrony
Synchrony to become exclusive issuer of OnePay credit cards at Walmart, with the credit card experience embedded inside the OnePay app.
SOCi urges retail brands to adopt human validation or risk obsolescence
SOCi’s Consumer Behavior Index reveals that consumers increasingly turn to TikTok, Instagram, and real human experiences for validation.
NielsenIQ and FoodHealth Co. partner to embed nutrition scoring in retail data tools
This first-of-its-kind integration brings a science-backed nutrient density and ingredient quality metric into the NIQ data ecosystem.
Kevel partners with Dollar General to power retail media network technology
The initiative seeks to broaden the retailer’s digital advertising abilities, providing increased value to advertisers and improving the customer experience.
Amazon pilots AI audio summaries in shopping app
Users can now click the “Hear the highlights” button in the Amazon Shopping app to listen to quick overviews of products.
Walmart and Alquist complete 3D concrete printed Alabama supercenter expansion
The walls supporting the 5,000-square-foot pickup expansion were completed in one week.
New Amazon Gen AI tool helps sellers automatically optimize listings
With the new tool, sellers can now seamlessly update existing listings by receiving AI-generated suggestions.
Sam’s Club unveils first Retail Experience Network
The Retail Experience Network integrates tools like Scan & Go Display Ads, onsite promotions, offsite campaigns, and in-club activations to deliver targeted, frictionless messaging.
Grocery TV rolls out first closed-loop measurement solution
Grocery TV is driving the future of in-store retail media by providing brands with greater visibility and improved attribution across its retailer network.
EG America Launches Retail Media Network Capabilities with Axonet
EG America’s RMN empowers brands to connect with online and in-store shoppers, driving brand awareness and boosting conversions through digital signage and its popular SmartRewards loyalty program.
Walmart expands delivery coverage with geospatial tech
Geospatial technology facilitates precise mapping of delivery zones, allowing several Walmart stores to collectively fulfill a customer’s order in one smooth delivery.
Amazon awards $16 million in tuition for U.S. CS students
Since its inception in 2019, the Amazon Future Engineer program has awarded 1,650 scholarships.