CHICAGO – EG America (EGA) has officially launched its Retail Media Network capabilities, powered by Axonet, following its announcement about joining the Axonet network last November. As of March, EG America is actively executing campaigns with brand partners, offering new and dynamic ways to reach consumers throughout their shopping journey.
Leveraging the Axonet platform, EG America’s RMN empowers brands to connect with online and in-store shoppers, driving brand awareness and boosting conversions through digital signage and its popular SmartRewards loyalty program. Early adopting brands are already experiencing significant sales lift and category share growth through EGA’s targeted media solutions.
“Combining Axonet’s cutting-edge technology with our vast network of stores and loyal SmartRewards members creates a game-changing platform for CPG brands to connect with our guests at impactful moments during their buying experience,” said Whitney Johnson, Senior Vice President of Marketing at EG America. “We’re excited about the forward-thinking offers and brand partnerships this collaboration is already delivering — and will continue to deliver into the future.”
Patrick Raycroft, CEO of Axonet, added, “EG America is one of the premier C-store operators in the country. Coupled with the SmartRewards program, their RMN assets provide brands with enhanced digital capabilities to meaningfully and profitably drive product sales and brand awareness. We are already seeing very positive returns for brands tapping into EGA’s new capabilities, and we are thrilled to support their continued growth within the Axonet network.”
With 1,500 retail locations and 18,000 team members across the U.S., EG America operates some of the nation's leading convenience store brands, including Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N’ Jug, Minit Mart, Quik Stop, Sprint Food Stores, Tom Thumb, and Turkey Hill.
