Vitafusion launches Vital NMN with TikTok-first campaign
A major TikTok-first campaign brings one of wellness’s most talked-about ingredients to a new generation while fueling the next era of growth for Vitafusion®.
TikTok
Dollar General turns young fan’s birthday wish into viral celebration
When 3-year-old Thatcher from Ardmore was asked what kind of party he wanted for his upcoming fourth birthday, his response was quick: a Dollar General-themed celebration.
Rainbow Light® Women’s One™ and Men’s One™ are the #1 multivitamin caplets on TikTok
This milestone underscores Rainbow Light’s continued relevance in today’s wellness landscape.
Instacart Unveils First End-to-End Retail Media Integration on TikTok
Select CPG advertisers can now access Instacart’s first-party retail media data, all within TikTok.
The CPG Guys: Brand & creator commerce with TikTok’s Ajay Salpekar
Ajay Salpekar is the GM of Brand & Creator Commerce at TikTok.
Circana earns TikTok Measurement Partner badge
This partnership gives TikTok advertisers advanced capabilities to assess their campaigns.