BOHEMIA, N.Y. — Vitafusion has launched Vital NMN Gummies, expanding the brand's presence in the growing healthy-aging segment with a new product and a TikTok-first marketing campaign.
The Tropical Glow-flavored gummies contain 300 mg of Vital NMN Bioactive Nucleotide per serving and are designed to support NAD+ levels, cellular health, vitality, energy, and metabolism, according to the company. NMN, or nicotinamide mononucleotide, is a precursor to NAD+, a molecule involved in cellular energy production.
Vitafusion is supporting the launch with its new “Aging? Love It.” campaign, which will use creators and social content to reach younger wellness consumers and promote a more positive approach to healthy aging.
Vital NMN Gummies mark Vitafusion’s first major product innovation since the brand joined the Piping Rock Health Products portfolio.
“This is much bigger than the launch of one new product. Vital NMN represents how we are reinvigorating Vitafusion by moving quickly into emerging wellness spaces, recruiting new consumers, and showing up boldly on the platforms shaping culture,” said Kimberly Vigliante, senior vice president of sales and marketing at Piping Rock Health Products.
Vigliante said the TikTok-first strategy is intended to generate discovery and demand for both the new product and the broader Vitafusion brand.
“With ‘Aging? Love It.,’ we’re flipping the conversation around healthy aging,” said Tina Dobush, vice president of marketing and communications at Vitafusion. “It’s not about turning back the clock or believing the best years are behind you. It’s about embracing where you are, supporting where you’re going, and making wellness something you can genuinely enjoy along the way.”
Unlike many NMN supplements sold in capsule form, Vitafusion is positioning its gummy format and flavors as a more approachable way for consumers to incorporate the ingredient into their daily wellness routines.
Vitafusion is part of Piping Rock Health Products, a Bohemia-based manufacturer and marketer of vitamins, supplements and wellness products.
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