U.S. protein powders go beyond the gym
In the U.S., acceptance of protein supplements is increasing beyond traditional bodybuilding.
Wellness
Walmart launches Better Care Services and lowers prices on wellness essentials
Better Care Services connects customers to a curated network of third-party urgent care and behavioral health providers.
Target strengthens position as a wellness leader
New assortment grows by 30% to bring more on-trend wellness brands and products to Target.
Google Trends examines wellness trends for 2026
With such terms as “viral diet” and “emotional fitness” gaining more traction, the wellness industry is becoming more polarised than ever.
The CPG Guys: 2025 Review and 2026 Predictions
With NielsenIQ’s Sherry Frey, Anna Mayo, Chris Costagli & Andrea Binder.
Healthspan over lifespan is reshaping natural CPG
Consumers shift from living longer to living better, driving demand for functional ingredients across snacks, supplements, and beverages.
Probiotic demand grows across U.S. retail
Probiotics, once limited to dairy, now energize drinks, snacks, and supplements, fueled by science and growing consumer interest in functional nutrition.
FMI report: Shoppers embrace food routines and shared meals this fall
Americans continue to enjoy grocery shopping, cook more at home, and embrace mealtime traditions that bring people together.
How Walmart is building trust and innovation in wellness
As Walmart continues to expand its wellness offerings, its focus remains on innovation, access and trust.