Healthspan over lifespan is reshaping natural CPG
Consumers shift from living longer to living better, driving demand for functional ingredients across snacks, supplements, and beverages.
Wellness
Probiotic demand grows across U.S. retail
Probiotics, once limited to dairy, now energize drinks, snacks, and supplements, fueled by science and growing consumer interest in functional nutrition.
FMI report: Shoppers embrace food routines and shared meals this fall
Americans continue to enjoy grocery shopping, cook more at home, and embrace mealtime traditions that bring people together.
How Walmart is building trust and innovation in wellness
As Walmart continues to expand its wellness offerings, its focus remains on innovation, access and trust.