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Target plans to match online prices

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MINNEAPOLIS — Target Corp. announced last month it will match online prices of 29 of its rivals, including Amazon.com and Walmart, as the race to grab shoppers intensifies ahead of the holiday season.

Target Corp. announced last month it will match online prices of 29 of its rivals, including Amazon.com and Walmart, as the race to grab shoppers intensifies ahead of the holiday season.

Other large retailers Target will price-match include Costco Wholesale Corp., Best Buy Co., Macy’s Inc. and CVS/pharmacy, the company said in a statement.

Target noted it will now allow 14 days, up from seven days, for shoppers to get a price adjustment.

The change in policy is likely to benefit the fourth-largest U.S. retailer, which until now only matched prices at its own stores.

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