MINNEAPOLIS — Target is introducing a redesigned shopping cart aimed at improving convenience, comfort and durability while supporting the retailer’s broader sustainability goals.
The new Series 3 All Plastic Cart (APC) was developed by Target’s store design team following years of guest research, testing and refinement. The retailer said the redesign focused heavily on feedback from busy families and everyday shoppers, emphasizing easier, more intuitive trips through the store.
Among the updates are smoother maneuverability, ergonomic handles, a deeper child seat, expanded basket capacity for bulk purchases and larger cupholders designed to accommodate beverages ranging from Starbucks drinks to children’s cups.
“No other cart on the market meets all these aspirations,” Sarah Deuth, vice president of store design at Target, said in a statement. “We’re leading with design and elevating the guest experience down to the last detail.”
Target said the redesigned carts also reflect its environmental priorities. The carts are fully recyclable at the end of their lifecycle and feature modular construction, allowing individual parts to be replaced rather than the entire cart, helping extend product longevity and reduce waste.
The retailer described the shopping cart as one of the most recognizable and frequently used touchpoints in its stores, noting that the redesign continues Target’s longstanding focus on design-forward retail experiences.
The Series 3 APC is already available in select Target locations and will continue rolling out gradually across additional stores over time.
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