The CPG Guys are joined in this episode by Dan Bonert, SVP of Retail Analytics and Retail Media at NielsenIQ. Dan has a background in media from his days at Amazon and was able to share several insights on today's environment live from the NielsenIQ c360 conference in Hollywood, FL. Ajay Sharma, VP of e-commerce and omnichannel, was our guest co-host for this episode, marking his 6th appearance on the CPGGUYS.
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Dan answers these questions:
- What are the key challenges you foresee in the retail media landscape, and how do you intend to address them?
- How does your experience at Amazon and The Trade Desk inform your approach going forward in retail media?
- How is NielsenIQ integrating advanced analytics to enhance retail media offerings?
- What technological innovations are you most excited about in the retail media space?
- Can you discuss how NielsenIQ’s Full View™ platform contributes to retail media strategies?
- How do you foster collaboration between retailers and brands within NielsenIQ’s ecosystem?
- What emerging trends do you believe will shape the future of retail media?
- What changes in consumer behavior have you observed, and how are they impacting retail media?
- How do you see the role of personalization evolving in retail media strategies?
- What advice would you give to brands looking to optimize their retail media investments?
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