The CPG Guys are joined in this episode by Lesley Conway, VP & Head of Walmart Connect Canada, the retail media arm of Walmart’s Canadian retail division.
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Here’s what The CPG Guys asked Leslie:
- Please provide us with an overview of Walmart Connect in terms of your mission and how you integrate into the merchandising activities.
- How do you define success for Walmart Connect in Canada, both from a brand advertiser and a consumer experience standpoint?
- Recently, Walmart Connect in Canada adopted the core retail media campaign development platform being operated by your colleagues in the U.S. Would you please elaborate on this change?
- Walk us through the full funnel capabilities of Walmart Connect Canada: onsite, offsite and in-store.
- What is happening in Canada relative to behavioral data applications?
- How are you leveraging AI and data analytics to refine ad targeting and improve campaign effectiveness?
- What strategies are you implementing to deepen partnerships with brands and agency partners in Canada?
- What KPIs are you prioritizing to measure campaign success and media ROI, and how transparent is your measurement approach for brands seeking to activate via Walmart Connect Canada?
- What are WMC’s current capabilities for self-serve versus managed services, and how are you working with commerce acceleration agencies like Flywheel to activate on your platform?
- What’s the next big milestone you’re aiming for with Walmart Connect Canada?
- How should brands not currently working with WMC get started with you?
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