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ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove Men+Care brand has added seven new products intended to simplify men’s facial skin and hair care regimens.
Unilever’s Dove Men+Care brand has added seven new products intended to simplify men’s facial skin and hair care regimens.
"Men’s grooming is among the fastest-growing segments of Personal Care," said Unilever vice president of marketing Rob Candelino. "As American men continue to evolve in their grooming choices and routines, Unilever will continue to offer them products that help them look and feel their very best. Dove Men+Care is the fastest-growing brand in men’s grooming because we offer high-quality products and we speak with our guys about grooming in a genuine and highly relatable way."
The new product introductions mark the brand’s first foray into hairstyling products. The new Dove Men+Care hair products are Oxygen Charge Fortifying Shampoo, which promises to remove residue and oil and strengthen hair, along with Fortifying Styling Gel and Fortifying Styling Paste.
The new additions to the Dove Men+Care skin care line are Deep Clean+ Face Scrub; Hydrate+ Pro-Moisture Shave Cream; Sensitive+ Pro-Moisture Shave Cream, formulated to protect against irritation and razor burn; and Ultra Hydrating Cream.
