Digital tools rewrite rules for retailers, CPG companies.
In this week’s Video Forum, John Carroll, president of digital commerce and advanced analytics at Acosta Group, offers insights about the impact that digital technology and the data it generates has on merchants and CPG suppliers. Retail media networks, the importance of seamless connections between brick-and-mortar stores and digital platforms, and strategies for measuring success are among the topics Carroll addresses.
E-commerce powerhouse offers an alternative for Rx patients
Consumer health supplier forges plan of action for ESG
"Retail is 99% tactics, 1% strategy. This is your 1%"
Smaller store format designed to cater to fast-paced urban lifestyles.
“To be truly customer-centric, companies must first be frontline-focused.”
Customers invited to join in and round up purchases; debuts commercial raising awareness around food insecurity.
