“Our natural and organic shopper study reflects opportunities for brands and retailers to build increased shopper trust, loyalty, and sales,” said Kathy Risch, SVP, Thought Leadership and Shopper Insights, Acosta Group.
Despite increased consumer interest, confusion remains regarding the difference between “natural” and “organic” products.
Digital tools rewrite rules for retailers, CPG companies.
“These appointments reflect our strategic focus on growth and delivering tailored services and solutions for our clients and customers.”
