New Acosta Group Tracker reveals how far grocery dollars go
Research suggests consumers have permanently changed how they shop following the inflation surge
Research suggests consumers have permanently changed how they shop following the inflation surge
Former Kellanova executive brings more than 35 years of experience building strategic partnerships across the retail industry.
New Acosta Group research reveals consumers rely on national and private labels differently depending on category, occasion and perceived value
Label reading rises as 58% of shoppers check ingredients before buying, with 87% of health-focused consumers doing so
How Connected Commerce Can Reignite Growth with John Carroll, President of Connected Commerce at Acosta Group.
Under the partnership, Acosta Group’s Connected Commerce team will deploy CommerceIQ’s retail AI platform across sales, media, and content workflows.
Acosta Group and the Muscular Dystrophy Association mark 40 years of collaboration.
Acosta Group says companies that “stay in their lane,” use AI for personalization, and craft memorable experiences will be best positioned to capture demand next year.
Heart Ball chairmanship centers on advocacy, access, and care for military families
“Generative AI tools are becoming the new gatekeepers of the shopper journey,” said John Carroll, President of Connected Commerce at Acosta Group.
The company earned the Gold Award in Talent Management and the Bronze Award in Leadership Development.
The Acosta Group survey reveals a nuanced and sometimes contradictory shopper mindset.
Brands are urged to connect ad spend with digital shelf performance or risk falling behind in the hyper-competitive retail media space.
“Our natural and organic shopper study reflects opportunities for brands and retailers to build increased shopper trust, loyalty, and sales,” said Kathy Risch, SVP, Thought Leadership and Shopper Insights, Acosta Group.
Despite increased consumer interest, confusion remains regarding the difference between “natural” and “organic” products.