In this week’s Video Forum, Parbinder Dhariwal, vice president and general manager of the CVS Media Exchange (CMX), talks about the benefits of retail media. He discusses synergies between CMX and CVS Pharmacy’s ExtraCare loyalty program, what sets the drug chain’s retail media platform apart from its competitors, and plans to further enhance the already robust offering.
Video Forum: Parbinder Dhariwal, CVS Media Exchange
CMX is a difference-maker for CVS, its customers and CPG suppliers.
Related
Video Forum: Nicholas Hall, Nicholas Hall Group of Companies, Part 2
Self-care to play bigger part in treatment and prevention.
Video Forum: Nicholas Hall, Nicholas Hall Group of Companies, Part 1
Charting the trajectory of self-care.
Coffee Chat: Mike Carmody, Advanced Diabetes Supply
Carmody explains how integrating Cardinal Health, CGMs, and changes to Medicare rules are transforming diabetes care and pharmacy workflows.
Latest
Bronco breakfast bagels now available at Target
The high-protein, no-seed-oil breakfast bagel is rolling out nationwide in freezer aisles, launching exclusively at Target on frozen endcaps
Natural Grocers expanding to Rock Springs, Wyoming
The location, in White Mountain Mall, will mark Natural Grocers' third store in the Cowboy State
Save Mart Cos. rolls out Amazon return kiosks across its stores
Save Mart says said it will soon offer a $5 discount on same-day grocery purchases of $25 or more for customers who use the Amazon return kiosks.
Harris Teeter kicks off Happier, Healthier initiative to support healthier living
Explore healthier choices with the new Simple Truth Protein line, smart product tags, FoodHealth Scores data and a free 30-minute virtual nutrition coaching session exclusively for VIC card members