BENTONVILLE, Ark. — Walmart is kicking off the holiday shopping season with the launch of its 2025 Black Friday and Cyber Monday Deals Events, inspired by the whimsical world of “WhoKnewVille.” The retailer promises its biggest savings lineup yet, featuring thousands of gifts under $20 and up to 60% off top brands — along with more ways than ever for customers to shop conveniently online and in stores.
“For years, Walmart has owned Black Friday — and this year we’re proving why,” said John Furner, president and CEO of Walmart U.S. “We’re dropping up to 60% off top brands and offering thousands of deals under $20, making it clear: nobody does low prices like we do.”
Major Event Dates
Walmart’s three signature deals events begin November 14 and continue through Cyber Monday on December 1. Walmart+ members will once again enjoy early online access — five hours ahead of the general public.
- Deals Event 1: Nov. 14–16 (early access November 13 at 7 p.m. ET)
- Deals Event 2: Nov. 25–30
- Online only Nov. 25–27
- In stores and online Nov. 28–30
- Early access for Walmart+ members, November 24 at 7 p.m. ET
- Cyber Monday: December 1 (early access November 30 at 7 p.m. ET)
Sneak Peek: Featured Deals
Among thousands of discounted products, shoppers can expect deep savings on popular brands and gift categories:
- 98” TCL QLED 4K Google TV – $998 (was $1,798)
- Dyson V12 Detect Slim Cordless Vacuum – $399.99 (was $729)
- LEGO Speed Champions 2-pack – $25 (was $44.98)
- Cricut Explore 3 Bundle – $197.99 (was $410)
- Barbie Malibu Travel Playset – $12 (was $21.88)
- Men’s & Women’s Levi’s Signature Denim – $15 (was $24.98)
Additional offers include $30 off all Goodyear Reliant All-Season Tires, special pricing on Keurig Iced Essentials ($44.97), and holiday décor like My Texas House Glitter Trees (set of 3) for $78 (was $159.66).
Fast, Easy, and Flexible Shopping
Walmart is doubling down on convenience, offering Express Delivery in 30 minutes or less, curbside pickup, and two-day shipping to help customers get gifts when and how they want them.
Welcome to WhoKnewVille
The retailer’s holiday campaign centers on WhoKnewVille — a Dr. Seuss-inspired, whimsical world designed to spread cheer across digital and physical platforms. The campaign turns the question “who knows?” into “who knew!” by blending nostalgia, humor, and a dash of green holiday mischief to celebrate the season.
Walmart’s 2025 holiday events promise “so many gifts, so much to do,” and — as the company’s theme says — “Walmart makes it easy, who knew!”
