BENTONVILLE, Ark. — Walmart announced a sweeping set of tools and initiatives at its Let’s Grow! Marketplace Seller Summit, aiming to accelerate seller growth, enhance fulfillment speed, and strengthen omnichannel integration.
“Walmart has become one of the fastest-growing eCommerce platforms by focusing on what matters most: integrity, seller success and delivering exceptional experiences for customers,” said Manish Joneja, senior vice president, Walmart U.S. Marketplace and Walmart Fulfillment Services. “Everything we’re building — from smarter tools to expanded fulfillment and global reach — is designed to accelerate seller growth and empower sellers to serve customers while driving their businesses forward.”
Smarter tools and capabilities to supercharge selling
Walmart is equipping sellers with AI-powered tools that simplify operations, save time and increase sales. These innovations are shaped by seller feedback and are designed to help sellers optimize every part of their business — from listing products faster to managing operations more efficiently and engaging customers with confidence. Tools and capabilities include:
- AI-Powered Listing Tool and Smart Assistant: Single and bulk item setup tools reduce time to market and increase conversion rates, while Smart Assistant provides 24/7 real-time support.
- Seller Advisors Program: Walmart Seller Advisors Program, spanning categories, regions and business sizes, provides a direct line of feedback to Walmart leaders. Their feedback and insights help co-create impactful programs and solutions, fostering marketplace integrity and a healthy business ecosystem.
- Shipping Settings and Services: Sellers who self-fulfill can automate delivery promises by region, offering customers more delivery promises.
- Brand Portal: Protect brands and flag fraudulent activity with an enhanced focus on product authenticity.
Walmart is also introducing new seller incentives to help sellers compete during the peak shopping season and win more business including:
- 0% referral fee on all qualifying toys
- 50% referral fee reduction on all qualifying pet supplies
- Up to 100% referral fee reductions on qualifying top-selling items across categories
By pairing cutting-edge technology with targeted incentives, Walmart is empowering sellers to operate more efficiently, stand out in competitive categories and meet customer demand, especially during the holiday season.
Expanding Reach and Fulfillment
Walmart Fulfillment Services (WFS) has expanded Next-Day Delivery to major metropolitan areas, including Los Angeles, New York, Chicago, Houston, and Atlanta. Sellers using WFS benefit from competitive fulfillment rates, which are 15% lower than those of their rivals, and typically see a 50% increase in gross merchandise value on Walmart-tagged 2-Day and WFS-fulfilled items.
Through Walmart’s Multichannel Solutions, sellers can also fulfill orders from their own websites and social platforms, with new users receiving a 30% discount on fulfillment fees. The company continues to expand internationally, providing access to customers in the U.S., Canada, Mexico, and Chile.
Next-Level Omnichannel Shopping
Walmart is bridging online convenience with in-store discovery. At its new Cypress, Texas store, digital QR codes allow shoppers to browse extended Marketplace assortments and even arrange professional installation services through the Walmart app. Select Marketplace items are also making their way onto in-store shelves for the first time.
With these initiatives, Walmart is signaling its commitment to building a robust, global marketplace ecosystem where sellers thrive and customers enjoy more value and convenience.
