SEATTLE — Amazon today introduced Alexa for Shopping, an agentic AI assistant that combines deep product knowledge and powerful shopping capabilities with users’ personal preferences, shopping history, and conversations from across Amazon.com and Alexa.
In connecting its Rufus e-commerce chatbot with its Alexa+ assistant, Amazon aims to develop "the best shopping assistant anywhere,” according to CEO Andy Jassy.
Customers can use Alexa for Shopping to ask questions directly in the main Amazon search bar, create personalized shopping guides for purchases, get category and product insights in search results and on product pages, generate dynamic product comparisons, view up to a full year of price history, and automate deal-finding, cart-building, and routine purchases based on personalized insights, Amazon said in a press release announcing the release.
Alexa for Shopping rolls out in the U.S. over the next week. All Amazon customers can use the tool on the Amazon Shopping app and website, and no Prime membership or Echo device is required, the company said.
Amazon launched Rufus in 2024, and last year the shopping assistant was used by more than 300 million customers, according to Amazon.
The introduction of Alexa for Shopping reflects the tech giant’s broader push into agentic commerce and comes as shoppers increasingly ely on popular AI assistants like OpenAI’s ChatGPT and Google’s Gemini for product advice and purchases.
In addition, by creating a more integrated AI shopping experience, Amazon intends to keep data on consumer behavior and the resulting purchases on its own platforms.
Alexa for Shopping brings new and improved capabilities that make shopping even more convenient, Amazon said, and save time and money for consumers.
