LAS VEGAS — NACS has approved a five-year strategic plan that expands the association’s focus on advocacy, retailer and supplier engagement, industry data and digital innovation.
The NACS Board of Directors approved “Advancing Convenience 2030” during its meeting at the NACS Show, which runs October 6–9 at the Las Vegas Convention Center.
“We are reinvesting in the industry to accelerate its growth and shape its future, and our strategic plan sets out a broad course of action for the next five years,” said Frank Gleeson, NACS president and CEO. “I am very excited about our strategic plan, which sets out some very ambitious—but achievable—objectives.”
Gleeson said retailer and supplier members, association staff and elected leaders, particularly the board and executive committee, provided substantial input into the plan.
The strategy sets five goals, beginning with expanding NACS’ influence as a global voice for convenience and fuel retailing. That includes shaping public policy, strengthening industry coalitions, and sharing regulatory information across markets to support members’ long-term competitiveness.
A second goal calls for deeper retailer engagement and greater supplier access in the United States and in priority international markets. NACS plans to pursue that goal through membership, education, advocacy, networking, and commercial platforms that connect retailers and suppliers throughout the year.
The association also aims to strengthen its role as a source of industry data, insights, forecasts, and leadership development.
Digital innovation is another pillar. The plan calls for platforms, standards and data infrastructure to connect the convenience industry and support growth. Internally, NACS intends to modernize its operations by using more data and artificial intelligence to improve member experiences, decision-making and efficiency.
“This strategic plan sets forth a clear roadmap for NACS to continue to reinvest in the industry and to champion, connect and accelerate the global convenience and fuel retailing industry,” said Annie Gauthier, NACS’ 2025–26 chairman and CFO and co-CEO of St. Romain Oil Co. LLC, which operates Y-Not Stop convenience stores in Louisiana.
Gleeson described the strategy as part of a broader evolution in the association’s role as convenience retailers continue to expand and adapt their businesses.
“At its heart, we are shifting NACS from being the leading trade association to the platform that powers convenience and fuel retailing. It’s redefining the concept of your association, just like our members have continually redefined their convenience offer to their customers,” said Gleeson.
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